Would you rather annoy 30,000 or impress 300?
Jennifer Allan provides a great perpective on the "rightness" of focusing your efforts on providing superior service and impressing a small number of people who really matter, rather than playing the traditional real estate "numbers game". Enjoy.
If you hang out here much, you know how I feel about the traditional numbers game of prospecting, specifically cold-calling.
Blech.
A business model based on being rejected far more often than you're welcomed and calling it a game?
Blech.
I don't think anyone who cold-calls imagines that his or her calls are welcomed by the majority of the voices on the other end of those telephone lines. When you commit to a cold-calling business-building strategy, you have to acknowledge that you will annoy a lot of people. But that's okay, they say, because the end justifies the means. It's okay to annoy a lot of people as long as you end up with a little business for yourself when the day is done.
So, I'm thinking.
What if, instead of striving to annoy cold-call 100 people a day, you strive to impress one person a day?
At the end of the year, the cold-caller will have annoyed more than 30,000 people... but you will have impressed more than 300.
Who do you think is a better source of future business for you? Thousands of annoyed people? Or hundreds of impressed people?
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