You probably already know that you shouldn't just be selling features and benefits.
People buy with their imagination and use features and benefits to justify their thoughts.
The question becomes, how do you trigger someone's imagination?
A lot of people don't know the answer to this question, even though the technique is so easy (watch the short video below to discover how easy it really is).
As you're watching the video below, just imagine using Jim's techniques at your next appointment.
Dedicated to your success,
John Alexandrov
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