MARKETING TIP - The Dollar Letter

I have found a very unique way of marketing for mortgages. Its called a dollar letter. I find a neighborhood that I want to target for refinances. I write down the street addresses and hen write a short note, attach a crisp one dollar bill to the bottom of the page and mail the letter out. I do 100 at a time and usually get a pretty good response, I would say 15 - 20%. If you do the cost averaging it is great, especially since you can make several thousand dollars on one closing and you have just created a pool of 10 or 15 new prospects. I haVE DONE RADIO AND NEWSPAPER, SPENT THOUSANDS OF DOLLARS AND GOTTEN LITTLE TO NO REPSONSE. This has pretty much guaranteed me a solid influx of leads to get me through this tough economical correction. You can also get more marketing ideas on my new group that I have formed.