That sentence doesn't make sense. But
it's apparently grammatically correct. Go figure.
I came across it while reading Gwyneth Dwyer's post about "Junk-mail gems." Somehow I never considered "junk mail" and "gems" to jibe in the same sentence. But
she makes an interesting case for using junk as a source of inspiration. (!)
You probably remember these spam headlines. If even just vaguely registering in your subconscious
just before you pressed the delete key.
- Got a second
- Still working on it
- Grand message, you must read
| "These spam headlines all succeed in
getting their point across in 6 seconds, widely recognized as the
time a headline has to hook a reader... The first two examples might
need a dash of specificity and some punctuation. For example:
SEO? Got a second?
Or perhaps, That basement renovation:
Still working on it?
The third headline — grand message, you
must read — is bit obvious, but with the right context it could
work:
Grand Piano Ownership: Grand message, you must read
Grand Hôtel in Stockholm: Grand message, you must read
Grand Cayman Islands: Grand message, you must read |
Now, before you jump all over me for condoning junk mail. (Whaaat?!) I'm not. It's a sort of non sequitur, I suppose. But when you think about it, inspiration can hit from places we didn't think to look. Am I right? So, I guess, why not junk mail.
And to think, I've apparently had this automatically-generating,
self-updating ideas database all along and I've just been deleting it.
Huh. Go figure.
- Mel
Mel,