When you've decided to hire an SEO (Search Engine Optimization) company to create and optimize a website for your real estate business, you may be wondering how to choose one. As a company that specializes in search engine optimization, we thought we would give you a few tips.
Yes, we're biased on this count, but we highly recommend you find an SEO company that specializes in websites for real estate professionals. Real estate websites face extremely tough competition and therefore have needs that are different from those of other businesses. So we think you should find an SEO company that understands the competition you're up against. Real estate-only SEO companies also have the added benefit of knowing exactly what works -- and what doesn't work -- for real estate websites.
Regardless of whether or not you decide to find a real estate-savvy SEO company, you should contact and vet several SEO companies before choosing one. Don't be leery of hiring an SEO company that's out of town, out of state, or even on the other side of the country. Excellent SEO companies that can build you a well-optimized website can do so without ever having to meet you
If an SEO company tells you it can get you to the top of page one of Google in a matter of days for under $1,000, as much as we know you'd like to keep your costs down, you really should steer clear of these cut rate -- and possibly cut throat -- SEO companies.
Why? Because while they probably could get your site to appear first on Google, they could be getting you there with the wrong keywords. Which means the people you want to visit you, won't find you because they're not using the keywords that have you appearing on the first page of Google.
SEO is not rocket science, but it isn't easy or even simple. Google changes its search engine algorithms constantly. What worked yesterday may not work today. It takes honest and lengthy research to discover the keywords that are right for your target market. It also takes time -- at least three months -- to see traffic increase to your site via organic search.
In addition, a good SEO company will charge you a minimum of $2,000 or $3,000 to create and optimize your site. The more detailed your optimization goals, the more you should expect to pay. In addition, you'll want to be sure your SEO company creates a site that helps "convert" your visitors into buyers/clients. This entails using marketing techniques and possibly even sales copy, so you should be prepared to pay more.
If you're ready to talk to an SEO company that focuses solely on websites for real estate professionals, contact RealtyTech.com. We live, breath and do real estate SEO. Contact us at RealtyTech today!
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