If they say first impressions are everything, (which I agree with) how could an agent send a listing thru into the MLS as a "new" listing with poor photos? First off, it only stays on the hotsheet for 48 hours. Therefore you really have to take pride and get the best photos you can initially because that is when the house will be seen by that largest audience. If you aren't qualified to capture good angles/shots, then it's probably a good idea to hire a professional. There are photographers that specialize in this for a simple fee of around $100 per home, well worth it in the case that prompted me to write this am's blog...The other important factor that needs to be touched on regarding the "Hotsheet" is that when the listing gets inputted into the MLS your first target audience are the other agents in the MLS. If you don't have the listing looking as good as it needs to, how do you expect other agents to recommend to their buyers to view this home? In our case, the GCAR board of Realtors has about 3,000 agents. So each time I input one of our new listings, you are first marketing the listing to these members.
In selling a home, we all know the goal is to work together to sell the property for it's highest possible value in the shortest amount of time. As the homeowner, you need to be cognoscente of how your home looks online (with the photos) and if it isn't up to par that's a good conversation to have with your agent.
For recommendations or these photographers or other questions regarding the preparation of listing your home give a call (518) 669.1804 or email mike@thefieldteam.com.
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