Kevin is joined by a couple of the top agents in the short sale industry, Josh Pomerleau and Sarah Willman. Josh and Sarah are the premier short sale specialists in Minnesota. Short sales didn't show up two years ago in Minnesota like they did with Arizona short sales. They are just starting to grow in numbers. Nobody was trying to help home owners in the Minnesota market. So, Josh and Sarah took control of the situation.
Through the process, they learned that working with someone else initially was a huge benefit. After they got comfortable with the process, they put good systems in place to handle as many as 25 to 30 listings at a time. When you get the system down the short sale really becomes a transaction like any other. Even though there are challenges in the short sale, when you have a system in place and a clear mindset about not taking 'no' for an answer, the short sale process is easier. With a goal of closing 100 short sale listings, Josh and Sarah understand that the system they have put in place will help them achieve that goal.
However, knowing that they can't get to 100 closed listings without lead generation, Josh and Sarah employ a few strategies that have worked well for them. First, bankruptcy attorneys and attorneys in general are a great source of leads. Especially with higher end clients, when considering a short sale, the first person a higher end client turns to for advice is their attorney. Secondly, because of their experience, Josh and Sarah get numerous referrals from other agents.
Your system, mindset, and lead generation are the biggest keys to success with a short sale business. Having a team to work with is also a very important part of success.
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