LENDERS: Do You Have REO that is Ready for Market....Why You Need to Stage that Listing!

I have been staging homes in the Bay Area for about 14 years. I had always relied on the patronage of Realtors or real estate brokerages that had found my services beneficial to the sale of their listed properties. I had maintained my business through fair pricing, documented “staging best practices” that encouraged referral and repeat business. With the economy being what it is today I am finding I must be much more proactive in recruiting new business to http://yourstager.com . Your article was very thought provoking. I think staging is all about helping the owner show their property in the best light. Helping the owner sell their property more effectively. Since staging is all about help I have been reaching out to FSBO properties where it is clear they need some “assistance.” Since a FSBO property is being sold by the owner the Realtor is replaceable, while staging services are less replaceable unless the owner has exquisite furniture and fixtures and the design sense to maximize the presentation and positive attributes of the home.

Thanks for an eye opening article. Keep up the good work!

-Chris