Young Businessman Creating Waves in Kansas

Scott DeNeve, a young broker creating waves in Kansas. He was indeed the youngest businessman in his neighbourhood. At the age of 7, this kid started to pick up tomatoes from the family garden then place it in a paper and began to sale it door to door in the community. At the age of 9, he was trimming lawns that create 16 regular customers eventually paying his own riding mower, two go karts and bicycles.

He started his own real estate brokerage at the age of 24. Now, at 29, Platinum Realty placed 129^th on Inc. Magazine’s list of the fastest-growing companies in the country. He said his success is because of the things he learned when he was still young.Platinum Realty ranked no.1 in its real estate category with a 3-year leap in progress of more than 2,000% from a revenue of $116,202 in 2006 to $2.5 million in 2009. At present, the company has 3 offices and more than 250 agents.

He was a college dropout and had long been attracted to real estate. At the age of 24, he starts Platinum hiring 20 agents in a single office at around 120 square feet. Through it is small his key business criteria are frugality and creating an appearance.

But it was certainly an interesting year, having recruited 20 agents who were based in a single office that measured all of 120 square feet. The tiny space met two of his key business criteria, DeNeve said: frugality and creating a certain kind of appearance.

The main goal of the company is to avoid debt. He started from his own pocket. Today, the company is still debt-free. Creating some sort of impression of the real estate office should make on clients. He created his office in an executive suite in an office building. Creating an appearance is vital in the business. How you dress, how you talk and how you represent the company is how to build an appearance.

He started to recruit agents who wanted to be mentored and coached that Platinum Realty began to provide. The immediate goal of the company is to increase its position in the Kansas City market and grow a regional presence.

In the long run, he may franchise his brand, but he said “I believe in following my own dreams and goals. I don’t believe in following somebody else’s goals by being a franchise. I’d rather make my own waves than ride with the waves.