This morning I was listening to a local radio show and they were talking about how one of the DJ's had recently purchased a home. When the DJ pulled up with the realtor in front of the house she asked the realtor why her picture wasn't on the sign. The realtor replied she didn't want her picture on the sign because she felt the realtors who did this are vain.
I don't think having your photo on your sign makes you vain, it’s more marketing than anything.
When people have a face with the name, they tend to remember it better. A name is only a name… a face with a name goes a lot further. And realtors do work for their money, don’t we?
If you are the seller, would you rather your agent take the call rather than just anyone who answers the phone at the office? They are the person who probably knows your home the best.
One final note: We are realtors ladies and gents, it’s not a beauty pageant. Make sure that photo on the sign, on your business card or wherever you have decided to plaster your beautiful mug actually looks like you. You don’t want someone doing a double or triple take and completely confused because the photo you are using is one from 10-20 years ago. I’m sure you looked terrific back then, (and you do now too!) use a current photo… it’ll serve you best in your business.
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