What A Brand Is & Isn't
Loreena has given us all something to think about with her post on branding.
Logos and catch phrases only "work" and evoke a response because our minds go to what they stand for.
All the name recognition in the world won't lead to success unless that recognition triggers a positive feeling about what it represents.
Thanks, Loreena, for a thoughtful post!
A brand extends far beyond colors, font styles and replication throughout all marketing aspects of a business. A brand represents YOU, Inc. whether you are a real estate professional, a stay-at-home mom, a pastor or a student.
As Chris Brogan explains in his recent blog, Personal Branding Basics for 2011, Chris mentioned that a BRAND is a PROMISE. It's where you start. He quoted Lance Armstrong about Yellow. Lance is not only a cyclist, he lives, breathes and promotes healthy living - the extension of his BRAND.
What BRANDING ISN'T is: a logo, the same photo repeated everywhere, a slogan, a catch phrase, a theme song. Those aspects, although necessary for repetition are a thing of the past.
BRANDING is living, breathing what YOU ARE. Hence, bringing it back to this Active Rain Blogging platform, BLOGGING and BRANDING works hand-in-hand.
Blogging is an expression of your thoughts and beliefs (at least it should be). You should always end up writing what you believe and not what you think your audience wants to read. Remember that in any given time, you can only attract about 25% of the people who already likes you. You could never convince someone who's not in the same wavelength as you.
A Brand is what you want to be known for. A Brand is what you want to be remembered as.
One of a great blogger that I'd use as an example here is Katerina Gasset. When you see her name and if you have followed her blog for a while, you'd know she's an advocate of Home School, she voices her opinions about politics respectfully and with no bashing, yet she expressed her viewpoints, she lives in an area with Polo Horses and clearly in a luxury market.
Other bloggers who have prominently created a brand for themselves are: Steve Shatsky with his photos of vintage cars and you know he's actively marketing the Dallas Condominiums. Debe Maxwell with her Charlotte homes (I picture the homes Debe sell in Charlotte), TLW with her whip (OUCH!). I could go on and on and you'd get the picture. They inject what they are into their blogs.
As for me, being a Christ-follower is the reason I'm in business. With a name like 3:16 team REALTY, it's hard not to wonder if the name has anything to do with the Bible. I constantly answer what does the 3:16 mean?
Take BRANDING to the next level, if you haven't already done so. Blogging is such that although it is somewhat of a passive method of lead generating, it is HIGHLY POWERFUL because it reaches out to only those people who want to seek that information. After all, isn't what our business is about? Reaching out to people who needs us? You can't be everything to everyone.
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Loreena Yeo - Realtor® in Frisco TX
Realtor®/ Broker of 3:16 team REALTY
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loreena@loreenayeo.com
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What A Brand Is & Isn't
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