I need to know if you would use this! I'm considering making a toolbar available to the real estate community-- at no charge-- that could be downloaded by you from our website and by all of your clients and your prospects [for free] from YOUR website and would place your franchise logo [or another logo that suits you better, perhaps] on your clients' and prospects' desktops as an icon similar to the "Google" logo icon that appears when you download that toolbar.  Next to your "brand" a scrolling RSS reader would pass headline announcements from feeds you or each of your users could elect to receive based upon your respective preferences.  In addition to these headlines, any messages you want to deliver to your "group" would be scrolled (in red to emphasize their importance) across the reader and would not cease in rotation until your client read the message or you decided to expire it from rotation!  Talk about a great way to communicate with your prospects!  And, even better, scrolling over your branded logo with their mouse would open a drop-down menu of web pages YOU could decide upon and control-- like your personal website, your Featured Listings, your blog, your referral recommendations, and so forth. 

By downloading the toolbar, your clients would be delivered a toolbar that enables them to select and customize their own RSS feeds for news, sports, business and entertainment information-- whatever they decide.  In addition, they'll be able to create their own blogs, and participate actively or passively, as much as they choose, in a social e-commerce network.  And you get a guaranteed way to reach out to them from time to time that will never leave your message erased accidentally from the answering machine, returned as undeliverable if their email address changes, or tossed by mistake into their filter as SPAM.  

So I come back to the original question:  If I make the toolbar available-- for free-- would you download it and make it available for your ‘farm' to utilize?  Could you see yourself using this tool to create value for your past clients and future prospects?

Chris Hendricks