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When do you change tactics....when something doesn't work or when the market changes?

By
Managing Real Estate Broker with Flexit Realty "Flexible Home Selling Solutions"

Someone asked me this question and my answer.....Yes.

We are all working hard to market properties, make sure the properties are exposed to as many buyers and buyers agents as possible.

We make price adjustments, we change colors or remove furniture.  We rearrange the furniture to optimize the rooms size and flow.

We have landscaping brought up to a new level with plantings and scrubs, little trees anything to make the curb appeal better.  We put up a barrier fence so the trash cans don't show.  We trim, we prune, we cut, we nurture the ground to attract more buyers so when they venture buy our little patch of ground with our sign out front it turns their head and they set an appointment.

We smile, we mail, we advertise, we call, we email we do it and hope that it means our clients home sells before the competitors down the street or in the next neighborhood. (who by the way is doing many of the same things)

Why did I say YES?  Because we watch the competition and anticipate adjustments so we are first and get the largest impact for our clients first.  Why did I say Yes?  Because we are constantly monitoring the market and our marketing tactics not only for our clients well being but so we spend our budgets wisely.

So the answer is yes....when something doesn't work we change and when the market changes we make more adjustments...it is more fluid than we think in this business we love called Real Estate.

Embrace change and enjoy the results.....I don't know who said it, so don't ask, you'll only embarrass me.

Abe Do
Olympia, WA
The folks that are able to adapt will be the ones who continue within the profession that is one thing that is for certain!!!
Aug 29, 2007 12:20 PM
Ricardo Bueno
Diverse Solutions - Los Angeles, CA

"Embrace change and enjoy the results" -- G.W.

I couldn't have said it any better!

Aug 29, 2007 12:21 PM
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!
No doubt about it Ryan...thanks for the comment.
Aug 29, 2007 12:22 PM
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!

Hi Ricardo, change isn't always a bad thing if it is looked at as change.  Thanks for the comment Ricardo.

Aug 29, 2007 12:23 PM
Kelly Sibilsky
Licensed Through Referral Connection, LTD. - Lake Zurich, IL
Yes, and...Yes!
Aug 29, 2007 12:33 PM
Fran Gaspari
Patriot Land Transfer, Inc. - Limerick, PA
"The Title Man" - Title Insurance - PA & NJ

Gary,

At first blush, your post seems to promote a REACTIONARY approach rather than a PROACTIVE one to the market. Upon digesting it further, however, CHANGE is a good thing. Like it or not we all change. Some more than others. We need to be open to new ideas without throwing the baby out with the bath water and make sure that our changes are for the better.

Aug 29, 2007 12:58 PM
Nora Adkins
Realty Executives - Tucson, AZ

Great, great, great information.  I'm with you all the way.  My business is completely opperated differently now then a year ago and I'm sure next year will be different as well.

Thanks!!!

Aug 29, 2007 01:03 PM
Kris Wales
Keller Williams Realty - Lakeside Market Center - Macomb, MI
Real Estate Blog & Homes for Sale search site, Macomb County MI

A good example of waiting to change is the Big 3.  They didn't change or adapt quickly enough to the competition from foreign auto makers and we all know how well that is working out.

Good post Gary.  Very good post.

Aug 29, 2007 09:04 PM
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!
Thanks for the comment Kelly, I think you meant, YES!
Aug 30, 2007 11:17 AM
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!

Hi Nora, the only thing that stay constant is change!  Thanks for the comment.

Aug 30, 2007 11:22 AM
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!
Hi Kris, the Big 3 stayed with the plan of "planned obsolescence" to long and it cost them dearly and it will be years if ever for them to get back the market share they once enjoyed.  Change can mean more client recognition and listings, more sales and can mean a well thought out marketing plan too.  Thanks for the comment Kris.
Aug 30, 2007 11:25 AM
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!
Thanks for taking a closer look at the post Fran...reactionary methods are to late and usually do not let you implement a well thought out plan....they are quick fixes that put a band aid on the problem.  Thanks for the comment Fran.
Aug 30, 2007 11:28 AM
Rita Taylor
None - Sanford, NC
Sanford NC Real Estate - Homes for Sale in Sanford North Carolina

Gary,

Change is one of the few constants in life.  As a newer agent I am constantly learning and adapting my approach to attract and retain more clients.  Thanks for the great post. 

Aug 31, 2007 01:19 PM
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!
Hi Rita, change is constant like you mentioned, anticipating and blending change into your marketing approach will keep you ahead of the curve.  Good luck with your Real Estate career.  AR is a very helpful place.  Thanks for the comment Rita.
Sep 01, 2007 04:15 AM