I've been preaching the value of effective branding for years. I've been trying with all my might to educate Realtors on how important branding is to develop a successful business. The sad news is few Realtors take this to heart. For some unknown reason they believe they know better and firmly believe in their heart of hearts they're doing everything right.
The sad truth is very few agents practice branding at all and the vast majority of those who try do a miserable job of it.
My biggest failing is that I have not been able to get this message across in an effective, urgent and clearly understandable way. For me, it's a case of knowing the subject very well, but lacking the talent to get the message into just the right words.
Here's an audio presentation I recently came across on YouTube. While I'm not necessarily endorsing the commercial service offered by the speaker, I am endorsing everything she says about branding. She lays it all out in a way that pulls no punches and is clearly understandable.
Please view http://www.youtube.com/watch?v=s-DwujFNoFM It will be the best 10 minutes you'll spend all week.
The comments made in this presentation are right on the mark. Wish I had the talent to express them as well.
The main thing is........ I'd like you to believe this presentation and act on the recommendations. Don't just pass branding off as something that's optional......and DON'T FOR A SECOND THINK YOU KNOW BETTER!!!
Sorry, but I calls 'em as I sees 'em.