HOW CAN I GET TOP DOLLAR and UP SELL MY MONTGOMERY COUNTY HOME IN A DOWN MARKET?

DISCOVER AN 89-POINT MARKETING PLAN IN MONTGOMERY COUNTY THAT GIVES YOU THE TOOLS TO MAKE TOP DOLLAR A REALITY, EVEN IN THIS DOWN MARKET!

Mr or Mrs. Home Seller, are you worried about your home sale in Montgomery county? Are you afraid that you may be leaving money on the table after you sign the last document at the title company? There are things that can be done to ensure this does not happen to you! Last year there were more than 1 million Realtors® in America, so I guess you could say that there are million ways to sell a house. But the truth is that there are really only two ways to sell a house: you can sell it by price, or you can sell it by traffic. Every other sales method is a subsidiary of one of these two. We’ll explore the two different approaches at length and discuss how they differ and how one of them will yield far better results for you THE SELLER.

THE MONTGOMERY COUNTY PRICE METHOD | OLD SCHOOL

One of the reasons this approach works well for the agent is that it places the entire burden of selling the home on the seller! Another reason for using the traditional approach is that the agent doesn’t have to spend a lot of money marketing the house. He doesn’t have to spend a lot of time or effort devising a marketing plan or promoting the property because the price is doing the selling for him. There’s no doubt that this approach will work, of course: it’s been working for decades with good and bad agents alike. However, there are a few drawbacks to the traditional approach that are seldom mentioned. First and foremost is the agency issue. It’s your job as the listing agent to represent the seller’s interests, which include getting the absolute top dollar for the property. However, most agents don’t get top dollar when they use this approach, and the reason is as simple as supply-and-demand. When there are fewer buyers competing for a home, the sale price may need to be discounted substantially in order to attract interest. In economics-speak, “with a fixed supply and a scarce demand (i.e. fewer buyers), prices drop.” Another drawback to using this approach is lack of speed: several months may pass before the traditional approach begins to have an effect. In the process, the home often becomes stigmatized. After several reductions, it’s not even shown to potential buyers because it’s been on the market “too long” and is now assumed to have something wrong with it. If the agent starts the process too high and then reduces the price too slowly, the home becomes very difficult to sell at any price.

THE MONTGOMERY COUNTY TRAFFIC METHOD | WHY YOU NEED A MARKETING PLAN TO SUCCEED

In the age of technology and marketing advancements that we live in, throwing your home into the MLS, sticking up a yard sign and holding an open house on Sunday just doesn’t cut it any more. Most real estate agents and sellers don’t have a clue as to what it takes to win at this home marketing game. A bulletproof written marketing plan, that is strictly adhered, to is the ONLY way to sell your home for the most money in Montgomery county, by generating a massive amount of traffic to your home's marketing materials. Don’t let another real estate agent try to tell you otherwise just because that’s the way “they have always done it”, which is old school price method marketing and ends up putting the burden on the Mr and Mrs. Seller and comes directly out of their pocket at settlement.

HOW MONTGOMERY COUNTY BUYERS FIND YOUR HOME in 2010

Statistically 84% of home buyers search the Internet before they pick up the phone to engage a Montgomery county real estate agent. The Internet is where everyone starts searching, they have to find your home FIRST before they find your competition. Let me show you the multiple avenues that will get your home the maximum exposure on the Internet through standard home searches, map searches, blog entries, virtual tours and video uploads. The premium real estate magazines have shelf life and are good tools to bring Montgomery county home buyers into the office, but YOU MUST CAPTURE INTERNET BUYERS FIRST since 84% of all home buyers start on the internet!

WHAT MONTGOMERY COUNTY BUYERS WANT TO SEE IN ADVERTISING

Gone are the days of a good 3 line home description. Home buyer’s have come to expect a smorgasbord of attractive pictures and professional video of the homes they are searching. If you do not have this type of advertising attached to your home, you’ll lose them. The same applies to the details. Internet home searchers in Montgomery county want to glean every detail of room size, lot description, home orientation, flooring type, paint colors, cabinet brand....you name it. How many real estate agents do you know that are providing this level of detail with all their home listings?Here is an example of my individual property websites: property website

WHY MARKETING YOUR MONTGOMERY COUNTY HOME NEEDS TO INCORPORATE PRINT AND INTERNET SEAMLESSLY

The synergy of Both advertising media brings buyers back to us. Advertising your Montgomery county home is kind of like running for a political office. For example: If you are trying to sell your home in the Collegeville area, you want your home to pop up every time someone even THINKS about homes for sale in Collegeville . On local new stands, in magazines, on Google searches, on Trulia, on Hotpads and a dozen other places that home buyers may be looking. Your home should be branded in their minds! This can only happen by using the whole array of print and Internet marketing, and I will show you how I do this. In all of our advertising we use track back methods to have the contact information of home searches in Montgomery county. This means I can speak directly to these home buyers and sell them on the benefits of purchasing YOUR home! Don’t just hand you home, your biggest investment, off to any old real estate agent in Montgomery county just because the sold you the house or your cousin got his real estate license recently. This is a business decision isn't it? You could stand to gain or lose $37, 563 on average, depending on the Montgomery county Realtor you choose. Are YOU sure you are willing to gamble this kind of money when choosing a Realtor? You will want to look at all of the details of the marketing plan that set apart the cream of the crop in the home selling game. Because you deserve to sell your home at top dollar value!

FOR a COPY of MY PERSONAL 89 POINT MARKETING PLAN TO GET BUYERS KNOCKING ON YOUR DOOR TODAY, CLICK ON THE LINK BELOW ( As long as Your are Not a Realtor!)

2010 James Harner Group- Montgomery County Realtor