The Basics: 23 Social-Media Terms To Learn For Realtors And Mortgage Professionals

Education & Training with The Ibis Network

The Internet is an incredible resource for real-estate and mortgage professionals but keeping up with an always-evolving online world can be a challenge. Sometimes the lingo alone can stand between successfully implementing a social-media strategy and being overwhelmed by widgets, avatars, and hashtags.

Here are some basic terms to familiarize yourself with …

Active Rain – The largest social network for real-estate professionals. Launched in 2006, Active Rain has nearly 200,000 members.

Avatar – The image, picture, or username a person uses to identify themselves on social-networking sites.

Badge – A linked image displayed on a blog that promotes a person’s profiles or participation on other social-media sites, such as Facebook or Twitter.

Blog – A regularly updated website or “web log” that allows a company or individual to post content and interact with readers through commentary, subscriptions, widgets, and syndicated RSS feeds.

Content – Content on any website, including text, pictures, video, and audio materials.

Dashboard – The administrative area on blogs and social-media sites that allows you to edit your information, manage comments, monitor traffic, upload files, etc.

Facebook – The largest social-networking site for individuals and businesses. Facebook has more than 500 million users.

Feeds (RSS Feed) – A program used by a website that allows the user to syndicate their content and provide subscribers with new blog posts and articles without requiring them to visit the site.

Forums – Online forums allow members of social-media sites to interact with other members by posting messages or questions on particular topics.

Groups – Communities within social-media sites that allow users interested in particular topics or activities to share information, posts, and messages with other members.

Hashtag – Used on Twitter, a hashtag is a keyword or phrase preceded by a “#” that helps organize posts, making them easier to find in Twitter searches.

Hyperlink – A navigational reference that embeds a link to a document or page on the Internet.

LinkedIn – A business-oriented social-media site for professional networking. Launched in 2002, LinkedIn now has more than 70 million registered users.

Micro-Blogging – A form of blogging that limits the amount of characters or words per post, such as Twitter.

Profiles and Pages – The pages on social-networking sites where a person or business displays their contact information, pictures, posts, and files.

Search Engine Optimization (SEO) – The process of improving and increasing traffic to a website from search engines.

Sidebar – A column or columns along either or both sides of a blog’s main content area that includes widgets, contact and biographical information, links to previous posts and favorite sites, archives, badges, subscription information, RSS feeds, and more.

Social Media – Websites that provide communities with common interests to communicate and engage with one another online.

Subscribing – Signing up for a site’s feed, which automatically sends you new content from that site.

Threads – Messages or posts under a single forum topic or the comments and trackbacks of a particular blog post.

Trulia – A real-estate search engine and networking site that allows professionals to create business profiles and allows consumers to find listings, blogs, and real-estate information.

Twitter – A micro-blogging site where members post “tweets” or messages of 140 characters or less.

Widget – An application offered on social-media sites and blogs that performs a specific function allowing users to customize their profiles or blog.

Source materials here, here, here, and here.

Please check back with for future updates and additions to this glossary.


Josh Millar / The Ibis Network /

Real Estate/Mortgage Marketing Blog:

To learn more about the Ibis Network’s Professional Networking Suite for Realtors and Mortgage Professionals which features these valuable marketing tools:

* Your own Real-Estate or Mortgage blog updated daily with original content
* Monthly e-newsletter ready to send to your contact list
* Social Media set-up on the 8 major networking sites
* Search Engine Optimization (SEO) of your business website



If you'd like a free Real-Estate blog designed for you... no strings attached - click here:

If you'd like a free Mortgage blog designed for you... no strings attached - click here:


Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Susan Laxson CRS 10/06/2010 03:01 AM
Real Estate Best Practices
Rainmaking - Internet Marketing Strategies
Internet Lead Generation-How Best To Capture Your Audience
Real Estate Rookie
Addicted to Active Rain
social networking
social media
free training
networking strategy
josh millar
the ibis network

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Susan Laxson CRS
Parks Real Estate - Franklin, TN
Local Knowledge & Global Network

Josh, thank you for this comprehensive list of terms that helps most of us starting out in social media to learn the terminology!  ~ Susan

Oct 06, 2010 02:56 AM #1
Deborah "Dee Dee" Garvin
C2 Financial - San Diego, CA
C2 Financial

Josh,  Ditto to Susan's comment!  Really appreciate you providing this information.

Oct 06, 2010 02:58 AM #2
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker

The great part about AR are people who share and allow the late comers to the technology age an opportunity to catch-up! Thanks!

Oct 06, 2010 03:55 AM #3
Ann Allen Hoover
RE/MAX Advantage South - Hoover, AL
CDPE SRES ASP e-PRO Realtor - Homes for Sale - AL

Hi Josh, this is great!  I've been asked to teach a class on social media and would like to use this in my presentation.  :o)

Oct 07, 2010 08:14 AM #4
Ty Lacroix
Envelope Real Estate Brokerage Inc - London, ON

Josh, thanks for the post, some of my newer agents can see that there is a wide array of options to build their business.


Oct 07, 2010 08:19 AM #5
Josh Millar
The Ibis Network - International, IT
President at

@Ann: Feel free to use this list in your training.


@Laxson,@Deborah,@Ty: While it sometimes seems like social networking has been around forever, it's still a relatively new development. We try to remember that there are people out there that are curious but maybe not as computer savvy. For them, getting familiar with some basic terms can make a big difference.


Oct 07, 2010 09:23 AM #6
Bukka Levy
Keller Williams Realty - Petaluma, CA
REALTOR - San Francisco North Bay

While these are not new to me, I hope you keep posting strategies.  I'm sure it wouldn't be long before it's well over my head!

Oct 07, 2010 04:48 PM #7
Josh Millar
The Ibis Network - International, IT
President at

Great news, John. Good luck.

Aug 20, 2011 03:05 AM #8
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Josh Millar

President at
Ask me a question
Spam prevention