It’s a funny thing about technology isn’t it; one day you’ve never heard of a product or service and the next day you can’t turn a corner, a magazine page, or an internet browser tab without seeing it. That’s how quickly and exponentially QR codes have taken their place in the world.
In fact, as I’m writing this, I’m sitting in a doctor’s office with my daughter and I look over to the rack of brochures and sure enough, each one has a QR code on it and I swear they weren’t there a month ago when we last visited. See what I mean? They’re taking over!
Haven’t heard of them yet? Don’t worry you will! QR Codes (short for Quick Response) are two-dimensional bar codes that were invented in 1994 by Denso-Wave, a Japanese technology firm. These handy little scannable squares make information gathering lightning quick. With the point and click of your smart phone (with a QR code reader installed) they immediately unlock the embedded code and take you to a webpage or contact form with all the details.
They’re a terrific new way to catapult print advertising into a multi-dimensional, multi-marketing channel means to get consumers from point A (their print ad/flyer/article) to B (the website landing page that can give you the inside scoop on whatever your product or service is).
From national sales chains to the latest release of Paramount Pictures’ Iron Man 2, to savvy real estate professionals eager to tap into a customer’s desire to get the up-to-the-minute information on homes in their market, QR codes are catching on and keeping up with consumer demand for instant information gratification.
To that end, the team at ProspectsPLUS! has fully embraced the new technology and will be making it an integral part of a new automated multi-media/multi-channel marketing system for agents. We’re working on powerful new tools that will allow agents the ability to adopt simple, fast and affordable ways to market their listings, build their books of business and stay ahead of the technology curve. Stay tuned, we’ve got a lot on the way and we’re excited about sharing it!
So go ahead, get your own “speed pass” for information! Fire up those iPhones, Blackberrys and Droids and start scanning QR codes today!