I have been extremely lucky so far in my experience when working with sellers.  When I have been hired by sellers and we make our pre-listing Do-To List; my sellers have done everything I suggested and more!

While I am not a Professional Stager - I have worked in this business long enough and have worked with so many buyers; that I know what turns them off in a property.

My confusion is when I show buyers property that clearly are not staged and not ready for anyone to see; let alone sell.  When I see these properties I often wonder - didn't their agent tell them what should be done so they can get top dollar (or even an offer)?  Did these sellers really ignore all the advice given to them or did they not receive any advice? 

Even if your Realtor isn't great at staging - a couple of hours of watching any of a number of TV shows on HGTV; should give you some great ideas!

While every home is different; here are some of my basic to do's:

Curb Appeal: The lawn and yard need to be clean, mowed, and perfect in every way.  Colorful flowering plants should be visible from the street and entrance walk. (If they die before you have an offer - buy new ones - don't leave the dead ones out).

Repairs and property condition: Everything needs to be working. Fix any leaky sinks, loose toilets and seats, replace your a/c filter, the loose shingle, anything inside and out.

Consider repainting : the best return on your investment is fresh paint.  Clean - neutral colors.  An (1) accent wall in a large room is OK; just as long as it isn't too much.  Avoid the "blue room" or the "red room".  Too much of any 1 color is a big turn off for buyers.

Clutter: You have heard this before.  NO clutter! Have no place to put your knick-knacks? Put it in storage. Take down excess pictures, clear off end tables, neaten up book shelves, remove all the stuff from your refrigerator door, remove as much as you from kitchen counters.

Clean and organize: Your home needs to be spotless.  Yes it is a huge pain and of course many folks have pets, kids, etc.  It is a must.  Beds made everyday, no dirty dishes in sink, vacuum every other or every day, towels folded and hung neatly after every shower, toothbrush put away.  Get the picture?

Do not leave out valuables, any financial letters and hide your calendars- little things on your calendar like "movers today" or "new job starts"; may hurt your negotiating position.

Your closets need to be very organized and you need to show to potential buyers there is a lot of space you are not even using.  A closet full to the top makes a buyer worry that there is not enough room for their belongings.

Pre-selling, consider going through your closets and getting rid of clothes you no longer need, or items you don't plan on using.  Donate these items or if you must; pack up and put away in a storage unit.  (You're moving anyway; get an early start on packing un-needed items).  Thin out book shelfs or pack-up and put in storage.

Organize your pantry and kitchen cabinets.  Think of your home as a "Model Home".  It should be ready for a cover story of a magazine.

Deodorize.  Plug in air fresheners, baking soda in carpets before vacuuming; do whatever you have to in order to eliminate smells.  Ask you Realtor or neighbor to come and be honest about your home smells.  Ask for honest feedback and be prepared to fix it.  You don't know how many buyers I have seen walk out of a house simply because of smell.  Of course; watch what you cook while your home is on the market!

Flow: The flow of your home is important.  If you have too much furniture in a room, the room will appear small to a buyer.  Some easy fixes: put in storage, foot stools/rests, CD Racks, small book cases, one of your nightstands, extra end tables, maybe even your coffee table.  Not taking the old chair to the new home? Get rid of it now and don't replace it!

Light: Make sure your windows are clean and remove any extra window treatments that keep out sunlight.  Open blinds, let in the light. For showings, turn on some accent lights - NOT every light in the home, but just enough to make it look good.

These are just some of the basic ideas when getting your home for sale.  These things should be the minimum that your Realtor should be telling you.  If they are not advising you; ask them why?  Perhaps you have very different decorating tastes and no one wants to hurt your feelings. 

You cannot take things personally during this process.  Every home is not as clean as it should be; everyone has clutter; we all have different tastes.  Staging and selling your does often take your "personality" out of the home and makes many sellers feel like it's "not their home anymore".  Well in a way - it isn't.  It is a product. 

These ideas are only phase 1 of real professional staging - but it should give any home seller some basic ideas.

Good luck and happy selling.

 

 

7 Comments on Why can't I sell it just the way it looks now?

Great advice James.  Especially about cooking during your listing.  I showed a home that had such a strong odor of a foreign dish that my sellers could not stand to be in it and look around.  The house was gorgeous but the odor was such a turn off.

08/31/2007 10:48 AM by Cynthia Mader (Long and Foster Real Estate inc.)


I once showed a home that had dirty dishes laying in the sink.  As you walked around the house, you saw laundry laying everywhere, on the floor, chairs, etc.  To go up the stairs, you had to avoid stepping on the laundry.  Not only that, there were ashtrays with cigarette buttes laying around.  Needless to say, the home was on the market for quite a while and when it sold, it sold for a very low price.

08/31/2007 12:39 PM by Brigita McKelvie - Lehigh Valley, PA, Residential, Rural & Horse Properties (Vision Realty Group)


Maybe you should be a stager too!  You have very good ideas.  I will have to bookmark this page.  I think some agents may be afraid to tell their sellers that something must go.  Who knows?  But it is our duty to get them the most $$$ and that means the cold hard truth.  Thanks James!

08/31/2007 01:29 PM by Valarie Grisham (Keller Williams)


GREAT post!!! People need to be educated in staging their home!!! Education is the key to selling the home!

09/21/2007 09:01 PM by Bill & Barbara Jo - Florida Realty Professional - AHWD (Charles Rutenberg Realty)


Great advice and excellent staging ideas. Getting the seller to understand they are competing for a smaller pool of buyers is still a challenge here.

09/21/2007 10:29 PM by Debbie Malone, RE/MAX, Lynchburg, Smith Mountain Lake, Real Estate Agent (RE/MAX 1st Olympic, ABR, e-PRO, ASP)


Great post. Many people do not understand the importance of things like this, and then they do not understand why their home hasn't sold. This post will definitely help them out. Thanks for the great post.

09/21/2007 10:36 PM by Nicole Garner (Not Available)


Great suggestions!  I would also add remove personal photos throughout the home.  They can be a real distractor for potential buyers.  You are providing a real service to your clients by offering these suggestions before the house is listed.  Unfortunately, many realtors do not feel comfortable doing this and think they will offend their client by doing so.  A professional stager can provide an objective evaluation in this situation.     

09/22/2007 11:12 AM by Linda Sticklin (Home Staging & Organizing)


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Real Estate Agent: James Downing - REALTOR® - Washington DC Real Estate (Coldwell Banker Residential Brokerage)
James Downing - REALTOR® - Washington DC Real Estate
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