I researched this question after being asked by a customer who found a new home priced higher than comparable resales and wondered why. I found there are two different takes on this matter...
Version #1 says new construction is cheaper than it has been in some time due to the lack of demand for materials and labor, and should be priced accordingly.
Version #2 says that new construction can be more expensive than comparable resales because of the fact that there is less building, and less quantity, therefore must charge more.
In my opinion, I vote for version #1, isn't that the American way? Adjust to the market? I will advise my customer to bargain hard. What do you think guys?