Social Media that is. And who are we to get excited or inform so knowledgably when asked why we do so?? There is a way to "play nice" with those among us in this new Real Estate culture who don't do what us cool kids are doing! Not every colleague I meet is open to using social media to the level many of us do. This goes for those in the business who are also casual acquaintances and those colleagues who are actually in my close circle of friends. At some point, you may in the future be querried by officemates as to why you use it for your business to the level that you do, only to have your reasons dismissed because "that doesn't work." The truth of the matter is, no one can afford NOT to, to sit around with a dormant profile and indulge in the act of "Anti-Social Networking". So how do you play nice? What are some good steps to take while engaging with the existing connections as well as displaying to our peers in the event they get curious and ask what we're doing?
1. Don't stiff arm, merely inform and share what excites you about this particular aspect of business.
- Display your Facebook business page, show them your blog, let them peek your ActiveRain profile...the proof is in the pudding!
2. Show how you "ride for your brand" and show them where that has gotten you.
- even if you are not the top producer in your office, if you've done it right, they should be patting you on the back for a job well done when they see how much those connected to you appreciate your input, knowledge and expertise in such a forum where you're all about meeting people where they are...
3. Never stop learning and welcoming new experiences
- we're all our own social media experts in our own way! So by all means, coach and advise those that come to you and seek your input (they will if you ever get the chance to show how you work the advantage of social media). You'll in turn, learn something when you are demonstrating and giving a little crash course in the ins and outs of an effective Facebook presence or helping somone with a Google profile.
...and as always, have fun! This business, even with all it's policies, bylaws and "No Nos" should be one where we are creative and sharing to the point of engagement that's inclusive!