Engineered blog posts, crafted, machined with "1" and "0" that look like a standard issue blurp, splash, propaganda.
Akin to synthetic man made gasoline, coffee, anything...think the Germans called it ersatz? When you study the "looks like a blog post" and walk around it, punching, poking, sniffing, some get through reader radar. Others cause a wrinkled forehead, one eye brow to raise. The "what was that?" response. Too much SEO injected? Or what's the point, purpose to waste a blog reader's time. Cause a distraction.
The purpose, direction the wind blows when the ends of your fingers open up, allowing blog posts to ignite. Your best are about the areas of the blog poster's life that is personal, passionate, colorful. What really makes the typer tick. Defines him or her beyond the facts. Just the facts, details. Perspective. Interpretation.
Because it's not mechanical and you play by ear, heart, conviction on those blog posts. Way deeper than surface work.
Like a painter who sets aside the portraits, landscapes with an eerie easel scraping sound while pushing across an uneven floor. Squealing, screeching sharp echo. Now the blogger really rolls up his sleeves a little further, tighter. Veers way left right. Or circles 180 degrees. Goes somewhere, wanders someplace down a path, avenue, alley he has never been on before. Without familiar surroundings, anything to get a bead on for reference.
Aren't those the best Active Rain blog posts? That do not cover local real estate markets in a glimpse? No 
snapshots of homes, land, property, real estate.
Nothing about the burg and boroughs the real estate professional peddles properties in. From the heart.
From out in left or right field. That zings.
Is creative. Not spun. Not needing explanation.
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