Soon home buyers will be able to view home search listings right on their computer desktop. John L. Scott Real Estate is launching a Desktop Delivery tool that’ll enable home buyers access to the most up-to-date home search results. Users who download the gadget will receive new listings that meet their home search criteria on their desktop. The tool updates every two hours and works only with Vista.
According to Lennox Scott, John L. Scott’s CEO, “Visitors can download a gadget for any (and every) saved search, enabling them to have the most current, relevant home search information right on their desktop,” said Scott. “It’s like having a miniature slide show of your favorite homes for sale right at your finger tips.”
In the past six months, John L Scott has seen a 14% increase in its Property Tracker home search accounts. With over 100,000 accounts, the company notes that home buyers want to receive new listings as soon as they hit the market. The desktop tool provides a simple and immediate means of delivering new home listings to home buyers.
John L. Scott Real Estate has been an industry technology leader introducing many innovative internet tools and features for buyers and sellers, including high-definition and bird’s eye view images, the neighborhood wizard mapping tool and sold comparable data.
But don't those leads go right to the broker, not individiual agents? -Charles