Ardell DellaLoggia, the new Brio Realty broker, was moving into her new office with, among other things, a Ziploc brand bag full of Zillow.com pens in assorted colors. Generous by nature, she passed some of them out. We started to joke about what was so special about a Zillow pen. This inspired me to think about brand-appropriate advertising specialties (also known as "trinkets and trash" by the ad specialty trade).

The Zillow.com Pen - writes all over the place

The Help-You-Sell Clock (Slogan: For Sale with Owner) - you provide the hands

The Redfin Calculator - subtract whatever you think is wrong from all totals

The Windermere Seahawks Schedule Magnet - 3 by 2 feet, occupying the entire refrigerator door

MLS for Owners Carving Set - manual includes instructions to perform appendectomy on yourself

...any other ideas?

Firetruck-Clock found on promomart.com