Well, once again home stagers everywhere can say thank you to HGTV for giving us publicity and educating sellers about the benefits of home staging for a quick sale. There is just one problem!
Designed to Sell is one of many shows on HGTV that teaches sellers how to prepare their home for sale. Everyone is talking about the dramatic changes that can be made on a $2,000.00 budget. I too would agree that this is pretty amazing. During many of my staging consultations, I have had to reassure clients that I am not going to tear out any walls as seen on HGTV. That always seems to be the first comment made...hey, you're not going to start tearing out walls and replacing cabinets are you? I jokingly answer..absolutely!!
Now there is a new show called GET IT SOLD! Have you seen it? This show is about staging, soley just about staging. The tag line to the show is..STAGE IT AND GET IT SOLD. I LOVE THIS!
A professional home stager is the host of the show and it is so exciting to watch as she performs her magic. The first thing that she does is she invites realtors to come view the property. They in turn tell her the things they see that need addressing.
This is different from an actual staging consultation with a professional home stager. Stagers are trained to see all the negatives and will write a detailed report telling the homeowner how to address these areas. Sometimes a savvy homeowner could tackle the staging job themselves by following a stagers guidelines.
Next, they view the comps in the surrounding areas to see how they fare with their competition. BUT THE NEXT THING I FOUND A LITTLE UPSETTING. The realtor met with the client and decreased the price of their home by $30,000.00. His theory was that he wanted buyers to see the competition and then see the homeowners house that was being staged as being the star and hope that buyers would say...WOW for less money I can get this house!
Then came the staging. Typical decluttering, rearranging furniture, making curtains, spray painting furniture, etc. As in Designed to Sell, this show also gives a breakdown of what it has cost to stage this home. HEY WHO GETS PAID IN THESE SHOWS? Have you ever wondered that? NO ONE, well at least not from the client. Remember, this is TV.
That is the problem. While HGTV has placed Home Staging in the publics eye, I am afraid that they have also given sellers a false sense of what the actual cost of staging a home might be.
As a professional Home Stager I need to get paid for an honest day's work, would you not agree? I oftentimes have my handimen, painters and movers on the job with me, just as you see in DeSigned to Sell. They too need to get paid. These new shows about staging are only depicting a small part of what an actual staging entails.
LABOR, LABOR, LABOR that is what is missing from these shows. Where the heck do they find couches for $147.00, don't you wish you knew? HEY IT'S TV land. Sellers, a professional home stager can help you accomplish these same results that you are seeing on HGTV, and because of that our fee is applicable. Here at ReStyled to Sell our team of professionals will provide you with the same courteous, efficient, dramatic results that you have been wishing for your home.
The cost of Staging your home for sale is ALWAYS less than your first price reduction. I can assure you that it is nowhere near $30,000.00.
Call today for an in home staging consultation and we will provide you with real people, real prices and and a real quick sale.
ReStyled to Sell Home Staging NJ 732-995-3425
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