Within your sphere of influence there will always be three categories. The categories are:
A: People who give you multiple referrals
B: People who purchase multiple properties
C: Everyone else
Group A is a special group of people who will send you many referrals. The question then becomes should I treat these people special? Many agents say yes.
Although most state laws prohibit you from providing a direct gift for a referral, many agents choose to provide their special friends with a once-a-year dinner. This dinner could be held at an exclusive restaurant or a catered event. The agent, acting as host, can then send out exclusive invitations for this semi-formal affair. (Check Your State Laws) The sphere members are usually encouraged to bring a guest, their spouse or significant other. This is by no means low cost but it can be of high value.
Go to www.CorcoranCoaching.com for more information!
Make A Commitment: I will check my state laws and, if legal, implement special dinners for my top tier of sphere of influence.
Deadline: _________
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