We've all seen the guys that enjoy a 30% (or better) marketshare by consistently involving themselves in community activities, sending out newsletters and more. Farming a community is costly, and capturing marketshare in a saturated neighbiorhood can be a difficult feat. Recipe postcards aren't as effective as they used to be (did they ever work?) and I haven't seen a succesful "Just Listed" campaign in a while.
Just having a nice presentation, useful data and the title "neighborhood specialist" may not be enough to become the go-to-agent in your community. However, organizing an event that creates more opportunities to meet the neighbors may be a huge step in accomplishing this goal. The holidays are approaching and many will be cleaning house to get rid of old clothes, toys and other unwanted items. A community garage sale could be just the event to establish yourself.
What does this entail? In a postcard or newsletter, you advertise the event to homeowners in the neighborhood, with the date and time. Let them know that you will be posting a big ad in the newspaper and your website (pitch the site) to generate buyers for their "treasures". The homeowners don't have to worry about signage, as you'll take care of every outlet in the subdivision. (It may be best to put signs out at the beginning of the week to remind the homwowners". Finally, on the morning of the event, you can walk the neighborhood and see all the participating families. This is not only your chance to meet the people that read what you are putting out there, but introduce yourself as the Realtor who actually provided something of value. This is something I've been a part of, and it actually works!
Comments(3)