The other day I went to a Realtor Open House in our area. The listing agent sent advertisements about this open house stating that attending agents should leave their cards because there would be a cash drawing. I was going to attend this particular open house regardless because I have a client that might be interested in the property, but the cash drawing was also an incentive. I emailed this listing agent the same afternoon that I went to the open house, saying that it was great to meet her and that I hoped the home would sell soon. (I truly do. It is a very cute house!) I was also curious about who won the cash drawing, not at all expecting to win, because I rarely do! No response... even three days later. WHAT?!
Okay, so follow through from Realtor to Realtor isn't as important -- especially in this case -- as following through with a client, but my belief is that it is not only respectful, but also good business to get back to someone -- anyone -- who requests something of you (and sometimes even when they don't). Our real estate team puts a time limit on responses. We pride ourselves in getting back to folks right away, and try not to delay a response by more than 12 hours. There should be no excuse in NOT responding.
So when a client calls and leaves a message, or emails you, or texts you, or comments on your blog... respond! If you don't have an answer to their question right away because it requires some research on your part, let them know that you will find out and send a more detailed response later. Your reputation is on the line! One simple act of not responding could equal thousands of dollars in lost business because one person can cause a chain reaction, telling their friends and neighbors about how disappointed they were in you. Many times, it is the bad stuff that folks remember and pass along, which means we need to pay full attention to our actions, and following through is imperative to good business.