"You can never be to rich or too thin." Wallace Simpson, Duchess of Windsor
Even if people know nothing more about the woman who so captivated Prince Edward of England that he abandoned his chances of becoming king to marry her, they remember her famous line "you can never be too rich or too thin." Accountants and dietitians could quibble about this, but wealth and a svelte figure are considered desirable. The real estate agent's version of the old saying about the unlikely circumstance of being too rich or too thin might be "you can never have too many leads or too many sales."
For agents who successfully acquire leads from their website or their marketing effort, these leads can be overwhelming - almost an "embarrassment of riches." However, if you don't follow up on your leads and work them properly until they are resolved ,you will not have that someone enviable problem. The leads will almost be an obstacle in your business, rather than the core of your future success.
Even the most committed agent can face obstacles and problems when it comes to their lead management process. The following are examples of problems that may be encountered:
- Over 50% of leads generated are wasted - which is a waste of marketing dollars.
- Websites are not fully implemented or optimized for visitor to lead conversion.
- Leads are dropped and/or lost right after they are received and they are never contacted.
- An agent pursues leads for future business instead of leads for immediate business.
- Leads do not receive callbacks on a regular basis.
- Leads are not reached live on the phone due to lack of sales initiative by agents.
- Leads are not encouraged to provide referrals.
- Leads are not managed with a script or system.
- Leads are not entered in the database or they are entered in multiple, unorganized databases.
- Leads are not categorized and/or rated.
- Leads are not clearly assigned to a specific agent in the team.
- Leads do not have clear notes about the clients' needs in the database.
- Leads do not have a next call date.
If you're a top producing agent, you'll lose leads if you don't get a handle on them and learn to manage them systematically and consistently. A streamlined lead management system is imperative for your growth as a top agent.
You can never be too rich or too thin where your leads are concerned - if you manage them right. Let Best Agent Business help you round up all your contacts and turn them into good leads for your business. We can help you streamline your processes, and offer tips and tricks to streamline your lead management processes.
Best Agent Business offers real estate virtual assistants to top agents. Schedule a needs assessment call with Steve Kantor, to learn how our experienced home-based virtual assistants can help you with your calling, cleanup your database, and assist with other administrative and marketing tasks.
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