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P.S. Did You Know . . . ?

By Ilyce N. Powell

Services for Real Estate Pros with Financial Revitalize

September 02, 2007 01:20 AM

The P.S. (postscript) in any letter is the second most read statement after the headline.

So, add a P.S. in every single one of your letters.

You could use it to provide a general summary of whatever you said in your letter. Or you could write "teaser" information to get a rise out of your recipients.

The possibilities are endless, really.

It is a very powerful trick that is used extensively by direct marketers; and they know it works, because they test everything.

Hope this tip helps.

P.S. If you're more adventurous, you can add P.P.S. and continue with a P.P.P.S. and so on.

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Ann Cummings

RE/MAX Shoreline - NH and Maine - Portsmouth, NH

Portsmouth NH Real Estate Preferrable Agent

Hi Ilyce - I didn't know that about the P.S. part of a letter or note. Think I might just try that and see how it goes.

Thanks for sharing!
Ann

ps - congrats on your FEATURE!

Sep 02, 2007 03:08 AM

Linda M. Cataldo

Dock Street Realty - Myrtle Beach, SC

Beach Destinations Realty Myrtle Beach

I never thought about this marketing trick - will definietly incorporate it into my writings.

P.S. Nothing here, just wanted to be like the others who made comments :)

Sep 02, 2007 03:32 AM

Dan Forbes

Bradenton, FL

The P.S. idea is a good one. I've used it for years and believe it to be effect. Some people won't read the letter at all, they just glance down to the end and see the P.S.

P.S. I was going to write a P.S. here but everyone else beat me to the idea.

P.P.S. Maybe next time I'll think of something else to write (LOL)

Sep 02, 2007 04:00 AM

Lynda Eisenmann

Preferred Home Brokers - Brea, CA

Broker Associate ,CRS,GRI,SRES, Brea,CA, Orange Co

Hi I,

Yes, I've heard that before from my business coaching group, now if I just remembered to do that more often. Thanks for the reminder, I needed that.

Sep 02, 2007 04:14 AM

Tracey Thomas

BrokerInTrust Real Estate - Calabasas, CA

CA Real Estate Broker

Great reminder! Many people just scan letters but they'll always read the PS. Thanks!

Sep 02, 2007 04:40 AM

Carol Williams

Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA

Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

How about if we just start with the P.S. and forget all the fluff?

Sep 02, 2007 06:14 AM

Ashley Drake Gephart

Drake Intel Group - Albuquerque, NM

Great tip for getting your message across!

P.S. I love the P.S. so much I used it in every letter as a child.

Sep 02, 2007 09:15 AM

Anonymous

Great Idea! Anything to get your clients to read more than the headline of your letter. Thanks for the tip.

Sep 02, 2007 01:28 PM

#33

Rob Aubrey

Cottonwood Heights, UT

That is an awesome piece of info. THat is a great place for the call to action. Thanks for the help and sharing.

P.S. If you know anyone...

P.S. If you are thinking of...

Sep 02, 2007 02:26 PM

Ilyce N. Powell

Financial Revitalize - Baltimore, MD

CMPS- Certified Mortgage Planning Specialist

Fran - I use it in emails often. Somethimes you need to put a quick reminder in about something that's a bit unrelated to the main messgae. Go for it.

P.S. It fits in before your signature.

Sep 02, 2007 02:32 PM

Ilyce N. Powell

Financial Revitalize - Baltimore, MD

CMPS- Certified Mortgage Planning Specialist

Carol - Good idea (in theory). LOL

Sep 02, 2007 02:33 PM

Ilyce N. Powell

Financial Revitalize - Baltimore, MD

CMPS- Certified Mortgage Planning Specialist

Tony - You cracked me up with that one! Thanks for visiting.

Sep 03, 2007 04:10 PM

Gita Bantwal

RE/MAX Centre Realtors - Warwick, PA

REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Ilyce, That is great information. I will make it a point to use ps from now on.Thank you.

Sep 03, 2007 11:17 PM

Ilyce N. Powell

Financial Revitalize - Baltimore, MD

CMPS- Certified Mortgage Planning Specialist

Gita -That's great! Remember to capitalize and use two periods (P.S.).

Sep 04, 2007 03:08 PM

Yvonne Jaramillo Ahearn, Esq. (B)

Hawaii Life Real Estate Brokers - Kailua, HI

REALTOR-Broker, CRS, GRI, ABR CLHMS

P.S. Thanks for the info

Sep 06, 2007 09:13 PM

Ilyce N. Powell

Financial Revitalize - Baltimore, MD

CMPS- Certified Mortgage Planning Specialist

P.P.S. You're welcome, Yvonne!

Sep 07, 2007 05:46 AM

Deb Brooks

Brooks Prime Properties Wichita Falls Texas - Wichita Falls, TX

Ilyce, thanks for the Post Script! The reminder and the tip. PS. Did I say thank you? PPS. Deb

Sep 07, 2007 05:41 PM

Ilyce N. Powell

Financial Revitalize - Baltimore, MD

CMPS- Certified Mortgage Planning Specialist

Hi Deb! You're welcome.

P.S. I'm glad you found it useful.

Sep 08, 2007 12:14 PM

Laura Jecker

Prudential New Jersey Properties - Vernon, NJ

At the bottom of client letter why not put P.S. I am never too busy for your referrals or I love referrals

Sep 08, 2007 12:58 PM

Ilyce N. Powell

Financial Revitalize - Baltimore, MD

CMPS- Certified Mortgage Planning Specialist

Laura - That's a great idea. I'd get a bit more specific, if you don't mind the suggestion. Why not mention the type of referral you'd like? Just a thought . . .

Sep 08, 2007 01:56 PM