This has nothing to do with real estate or blogging.... or does it?
This post is about The Show - with ZeFrank
The above link takes you to a zany guy who does a daily video blog covering all sorts of topics. It can be funny and sometimes pushes the envelope with odd humour and personal commentary.
Yet I cannot deny, ZeFrank knows how to market himself online. He has 3000 forum members talking about his antics on a daily basis. Each day he takes 4-6 hours to produce one little 3-5 minute blurp. Sometimes his videos are downloaded hundreds of thousands of times.
In a world of establishing a market for your own brand, humour and light-hearted antics can go a long way. Would this work in a real estate professionals arsenal? Who am I to say?
Yet developing your own brand and flavor is essential to having a blog that catches the wandering visitors mind. Next time you are thinking about establishing an image for yourself, think of ZeFrank and then ponder what niche in your market you can become a superstar with.
(and no, I cringe at the fact of seeing a real estate ZeFrank... but it may be pretty darn funny)
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