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Compliments of Fred Carver, Re/Max Camosun 744-3301
Email: fredcarver@remax.net
Inside This Special Report...
How To Sell Your Home Yourself, For The Highest Possible Price, And Avoid Paying A Big Commission!
Dear Homeseller,
Like thousands of other homeowners, you want to sell your house. Except unlike
most of them, you want to sell it yourself, without the use of a real estate agent.
Why? Probably because you want to save the commission.
Sure! Why not. I can't blame you one bit. The thought of saving thousands of
dollars certainly is appealing.
I'm not like most real estate agents that will try to convince you that selling your
home yourself is silly. In fact, if you are willing to learn the process, and invest the
time and money to do it, you can sell your home yourself, and save thousands of
dollars in real estate agent's commissions.
THIS REPORT WILL SHOW YOU HOW, STEP BY STEP!!
The techniques and suggestions in this report are not just some random ideas
thrown together. They have been tested and proven over many years and thousands of
successful sales.
This report is organized, and right to the point. Everything you need to know is
here, but there's not a lot of fluff thrown in that would waste your time (You'll need
every minute to work on the sale)!
Before we get started, I know that you may be thinking:
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Compliments of Fred Carver, Re/Max Camosun 744-3301
Email: fredcarver@remax.net
"Hey, wait a minute, why in the world would a real estate agent want to show me
how to sell my home myself?
It does seem a little odd, but there is a perfectly logical explanation.
I mentioned before that I am not like most other agents you'll meet. I know that
what goes around comes around.
I will do everything I can to assist you so that you can achieve your goal of
selling your home yourself, and there is absolutely no obligation.
Here is the reason why:
The facts are that nearly 90% of all the people that put their home up for sale by
themselves eventually end up listing with an agent.
If your situation changes and you decide to list with an agent, I hope that you will
allow me to show you my marketing plans and that you will at least consider me for
the job.
If you are successful selling your home yourself (and your chances are excellent
with the tips in this report), experience has proven to me that you may remember the
help that I provided and give my name to others who might need my services.
In fact, I get more referrals from people who were successful selling on their own
than the ones who end up listing. So I actually hope that you do achieve your goal
and sell it!
No matter what happens, though, it's OK with me. I know that in the long run if I
help enough people to get what they want, I will get what I want... which is to make
a good living providing top-notch service to my clients.
So there you have it, pure and simple.
Now let's move on to the real task at hand... getting your home sold!!
You can sell your home yourself, without listing it with a real estate agent.
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Compliments of Fred Carver, Re/Max Camosun 744-3301
Email: fredcarver@remax.net
Lots of work needs to be done, which means that you need to do the work of the
agent. If you're willing to put in the effort and learn the process that top agents use,
your chances of success will increase greatly.
First off, you need to adopt a business attitude about the entire situation.
Homeowners are often quite emotional about their homes, and it can prevent them
from making rational decisions when selling.
They reminisce about all of the holiday get togethers, back yard barbecues, and
how the family grew together in the home.
Potential buyers are not interested in nor effected by your emotional attachments
to your home.
Potential buyers are not looking to buy your home, they are looking to buy a house
that they can make into their home.
You must put your emotions aside and realize that you are going to have to make a
dollars and cents business transaction.
Studies have shown that homesellers want three main things:
1) To sell their home for the highest possible price,
2) within the time frame they need,
3) with the least amount of hassle and inconvenience.
If you are like most sellers, you probably want the same things. Only since you are
selling it yourself, you are willing to give up some on number three, because you are
going to have to take on the work that a real estate agent would normally do.
Yes, that's right.
YOU MUST DO THE JOB OF THE REAL ESTATE AGENT!
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Compliments of Fred Carver, Re/Max Camosun 744-3301
Email: fredcarver@remax.net
It can be a very overwhelming task, so the best way to tackle it is to learn and
understand the six-step home selling process:
Step 1 - Understanding Market Conditions And Pricing Your Home
Step 2 - Calculating Your Bottom Line
Step 3 - Preparing Your Home For Sale
Step 4 - Marketing And Showing Your Home
Step 5 - Negotiation And Contract
Step 6 - Closing And Moving
Let's get right to it, and examine the six steps in closer detail!
Step 1 - Understanding Market Conditions And Pricing Your Home
This is by far the most important, yet most often misunderstood step.
Failure to understand the market and properly price your home is the single
biggest factor that will cause it to NOT SELL for top dollar and sit unsold for months
on end!
To make sure that this doesn't happen to you, you must first focus on two main
areas:
1) CURRENT MARKET CONDITIONS
2) YOUR TIME REQUIREMENTS
Let's look at how current market conditions can effect selling and pricing.
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Compliments of Fred Carver, Re/Max Camosun 744-3301
Email: fredcarver@remax.net
Suppose that there were very few homes on the market for sale, and a large
amount of eager buyers. What would that do to prices?
That's right, they would go up. This is referred to as a seller's market.
Conversely, if there were very few buyers and lots of eager sellers, what would
that do to prices?
Sure, they would go down. That would be a buyer's market.
It is the basic laws of supply and demand.
Of course, that is a very simple example. Your local market may be at one of the
extremes, or anywhere in between. You must consider things like interest rates, new
home sales, and local economic factors such as large businesses opening or closing,
etc.
To properly analyze your current market conditions, you will need to research
homes currently available, under contract, and recently sold in your area.
There are several ways to get information on homes that have sold.
The first way is to do the research yourself. The sales prices of homes that have
sold and closed is public record, so you can go to your county or city records office
and dig for all of the information. I don't know exactly how long it would take, but
don't make any other plans that day!
Many title companies will provide you with data on sold homes. Most will do this
for free, to entice you to use them for your title insurance policy.
To get the most complete information, give me a call. With the click of a few
buttons on my computer, I can have a complete computerized market analysis of your
area (including available, under contract, and closed homes, average price per square
foot, average days on market, etc.) printed out in a matter of minutes.
I will be happy to bring it over for you,
with absolutely no obligation, sales pitch, or pressure to list.
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Compliments of Fred Carver, Re/Max Camosun 744-3301
Email: fredcarver@remax.net
Once you have the market information on homes in your area, take some time and
drive around the area, stopping in front of the homes on your list. Make notes about
the appearance and other details of the homes.
If any of the available homes are having an open house, take a look inside. Be up
front with the owner or agent, and tell them, "We live in the area and are planning to
sell our home ourselves. Do you mind if we take a quick look?"
This driving around is an important step, because it gets you more familiar with
the market, and will help you make a more objective decision on pricing your home.
Next, sit down at the table and review the data and make honest, unbiased
comparisons based on criteria such as:
SIZE
AGE
BEDROOMS
BATHS
POOL/SPA
BASEMENT
GARAGE
VIEW
LOT SIZE
OTHER FEATURES AND UPGRADES
Start by taking a brief look at the homes that are currently available for sale. The
purpose of looking at the availables is to get a feel for what other people in your area
are asking, NOT to use the information to base your price on.
A seller can ask any price for their home, regardless of what it is really worth.
Many of the available homes are priced in "dreamland". These prices DO NOT
reflect the realities of the market. In fact, professional appraisers can not use available
prices at all when appraising a house, only closed sales within the past six months.
Now move on to the pending and closed sales. This is the real bottom line, where
the "rubber meets the road". It is the hard reality - what buyer's were willing to pay
and what seller's were willing to sell for in a free, open market.
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Compliments of Fred Carver, Re/Max Camosun 744-3301
Email: fredcarver@remax.net
Study the closed sales. The first thing you may discover is that the actual sales
price of the neighbor's home that sold 2 months ago is less than what they told you
when you saw them out in the driveway. Imagine that!
Identify the homes that are similar to yours, ones that are nearly the same size,
style, etc. Then look for items that are different like a remodeled kitchen, pool,
finished basement, etc. and make adjustments.
DO NOT make the mistake of thinking that maintenance items can be considered
as improvements that increase value. Things such as a new roof or new
heating/cooling unit are really maintenance items.
While these items may make your home sell faster, they typically do not add much
to the potential asking price of the home. After all, a buyer will expect a home to
have a roof that doesn't leak and a properly functioning heating/cooling unit.
For example, let's say that there are 4 homes like yours that have recently sold,
priced at $166,500, $169,900, $179,000, and $183,900. The home at $183,900 has
some extra features that yours doesn't, but yours is superior to the one that sold for
$166,500. Overall, the two other homes are pretty close to yours.
This gives you a current price range of $169,900 to $179,000. Now all you have
to do is pick a price within this range!
Once you determine the proper price range for your home, how quickly you want
to sell will dictate whether you price at the lower or higher ends of the price range.
This is where your own time requirements come into play.
Your own personal situation will have some effect on the price you ask for your
home. It is easy to see that if you needed to sell your home within 4 days, you would
have to price it lower than if you had 4 months to sell it.
If you were not in a major rush, but still wanted a sale in a reasonable amount of
time, you might decide on an asking price of $175,000.
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Compliments of Fred Carver, Re/Max Camosun 744-3301
Email: fredcarver@remax.net
If you are still having difficulty determining the proper price for your home, you
can call me for assistance (no obligation, of course), or hire a fee appraiser which you
can find listed in the phone book.
It is natural for every homeowner to have a certain "pride of ownership" and to
think that their home should be worth more than the one down the street. This is
where you must be objective, and try to take your emotional attachments to your
home out of the situation.
You must be reasonable. Unless you are in a total sellers market, if you price your
home too high IT WILL NOT SELL!! It will sit on the market for months on end,
getting the reputation of a "problem property".
People will assume that since the home has not sold, there must be something
wrong with it. They will start to avoid it like the plague!
Even if you then drop the price, the damage is already done... the stigma is there,
and you may need to drop the price even further to entice skeptical buyers.
DO NOT FALL INTO THIS TRAP!
Improper pricing is the single biggest mistake that sellers make. Don't let this
happen to you. Make sure that you set a reasonable price for your home right from
the start.
Step 2 - Calculating Your Bottom Line
Once you have determined a fair market price for your home, you can calculate
your bottom line. This is the amount that you will net (get a check for) after paying
all of the expenses associated with selling a home.
Remember, by selling your home yourself, the only cost you avoid is the real
estate agent's commission. You will still have to pay all of the other closing costs,
just like any other seller.
9
Compliments of Fred Carver, Re/Max Camosun 744-3301
Email: fredcarver@remax.net
Closing costs vary from area to area and also depend on how each individual
contract is structured. The following are items that you may need to deduct from your
sales price to determine your net proceeds:
MORTGAGES OR LOANS - Any first, second, etc. loans, or mortgages. Also
any liens that occurred if you used your home as collateral. Call or write your
lender and ask for the amount to pay the loan in full (often not the same as the
principal balance).
PRORATED INTEREST - Mortgage interest is generally charged in arrears.
This means that when you make your July payment, you are actually paying
interest for June. So if your home sale closes on July 26th , you will still owe
interest for 26 days even though you already made your payment on July 1st.
BUYERS CLOSING COSTS -These costs can include, but are not limited to:
loan application fees (if applicable), credit report, loan discount points, title
search, land title Registration fees, property purchase tax, survey certificate (if
Required), and Lawyer's or Notary fees, mortgage fees, property taxes, mortgage
insurance premiums, , fire insurance, Sales Tax (if applicable), Goods and
Services (GST) and interest.
ATTORNEY FEES - Everyone loves lawyers!
They hold trust funds, handle paperwork, and make sure that all necessary
conditions are met before releasing money or transferring title.
TRANSFER TAXES/CHARGES - Transfer fees are often charged by Province
or local governments as a way to increase revenue. They vary widely, and are
often based on a percentage of the sales price.
APPRAISAL FEES - If the buyer is obtaining new financing for the purchase,
the lender will require a professional appraisal on the house. This is another
negotiable item, but is often paid by the Buyer in some areas.
TERMITE INSPECTIONS - Required on some government loans, and
requested by many buyers.
STRUCTURAL/GENERAL INSPECTIONS - Professional independent
inspection services are required by law in some areas and often requested by
buyers to make them more confident about the purchase.
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Compliments of Fred Carver, Re/Max Camosun 744-3301
Email: fredcarver@remax.net
TITLE INSURANCE FEES - Title insurance protects the buyer and lender
against issues of improper ownership or transfer. The title insurance company will
research the title to make sure there are no liens, judgements, or clouds on the title
that would effect the ownership rights. There is an Extra Cost for this Service.
PREPAYMENT PENALTIES - Many private and some conventional
loans/mortgages have specific monetary penalties if the loan is paid off prior to a
certain date.
RECONVEYANCE FEES - This fee may be charged by an Lawyer or Notary
to clear off the lien on the title when your existing loan is paid off at closing.
FAILURE TO NOTIFY PENALTIES - Some lenders can charge extra interest
if you fail to notify them at least 30 days in advance of your intent to pay off the
loan. Check with your mortgage company to confirm any prepayment costs.
ASSUMPTION FEES - Loans that are being assumed by the buyer often have an
assumption fee charged by the lender.
HOME WARRANTY COVERAGE -Depending on the plan, a home warranty
covers items in the house (plumbing, electrical, appliances, etc.) for a period of
one/five years.
For a list of specific charges, you can contact a title/escrow office, mortgage lender,
or a real estate attorney. Of course, I would be happy to provide you with a net
proceeds analysis at no cost or obligation.
After completing the first two steps in the process, it is entirely possible that you
may decide not to sell after all. Perhaps the market values are not what you had
thought, and you won't be able to net enough money on the sale to be able to
accomplish your next goal.
The important thing is to accept the realities of the market. If the timing isn't right
for you, it isn't right!
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Compliments of Fred Carver, Re/Max Camosun 744-3301
Email: fredcarver@remax.net
Step 3 - Preparing Your Home For Sale
Properly preparing your home for sale can make the difference between a quick
sale at full price, and a home that sits unsold for months... even after several price
reductions.
The first order of business is to forget your emotional attachment to your home
and look at it through the eyes of a potential buyer. Be impartial, and recognize the
weaknesses of your home.
How does it stack up?
Remember, potential buyers are going to be viewing lots of other homes, and if
yours doesn't stand out, it will be much more difficult to sell.
Buyers buy what they see.
If what they see is dirty, messy, and worn looking, you don't stand a chance.
It's just like if you were going to sell your car. The first thing you would do is
clean and "detail" the car inside and out. Your house is no different!!
With a mental picture of a model home in your mind, make an "attack list" of
items to be completed on your home. It may be a short or long list, depending on the
condition of your home, but keep in mind that all your efforts now will pay off big on
closing day.
The objective is to make your home appear well maintained, spacious, organized
and clean. Many factors such as how light it is, the colors, sounds and smell subtly
effect the buyers impression of your home.
Start by walking out to the middle of the street and take a good, focused look at
the overall appearance of the exterior of your home. Good "curb appeal" will make
the critical proper first impression. Remember, if a home is unattractive from the
outside, buyers won't bother to see the inside!
This means well groomed, healthy looking lawn, trees, shrubs, and flower beds.
Check your driveway and clean any oil stains with cleaning solutions, and move
any old vehicles, trailers, or boats off the premises to a storage facility.
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Compliments of Fred Carver, Re/Max Camosun 744-3301
Email: fredcarver@remax.net
Replace or repair any loose or missing roof shingles or tiles.
If needed, replace or repaint the mailbox.
Your front door is a focal point of potential buyers. Make sure it is scrubbed clean
or completely refinished if necessary.
Fix any broken windows or screens.
Completely repainting the exterior of your home may be necessary if it is peeling
or blistering, but often simply doing the trim, window sashes, shutters, and garage
door is sufficient.
Remove any political or other signs.
Now do the same to the side and rear yards. Remove all debris, junk, and clutter.
Clean and neatly arrange any lawn furniture, barbecues, etc.
Next move to the inside of your home.
Begin with a complete, top to bottom, military-style scrubbing of every room,
nook and cranny. Be especially diligent in the kitchen and bathrooms, which should
pass the white glove test. Clean houses sell!
Attack the garage and basement, if you have them. Now is the time to get rid of
any old junk, and clean and organize everything else.
If the interior hasn't been painted in several years, you should probably go ahead
and do it. A fresh coat of white or off-white paint will make the place look bigger and
lighter, and give it a "new" smell. It doesn't cost that much, and makes a big
difference in buyer perception. If not, do a thorough job of touch-up painting.
Have the carpet cleaned. If it is worn, replace it. This is a fairly big cost, but it
makes a huge difference in how the home shows. You should more than make up for
the expense with a faster sale at a higher price.
Install the highest intensity bulbs allowable in all the light fixtures. This will make
the rooms appear larger, brighter, and more cheerful.
Clean all windows and curtains/blinds.
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Compliments of Fred Carver, Re/Max Camosun 744-3301
Email: fredcarver@remax.net
Clean out the closets to make them look bigger. Store out of season clothes
elsewhere and neatly arrange what's left.
Too much clutter will make a home feel small and disorganized. Move out excess
furniture, especially worn or outdated items, and take down pictures that hide the
walls. Clean off the magnets from the refrigerator, and box up any other cluttercausing
nick knacks.
Clean all the heating/cooling system vents, and replace the filters.
Fix or replace all of the little things that you have been meaning to get to. Make
sure that everything is working properly (toilets, appliances, doorbell, etc.)
If you have lived in your home for a while, by the time you finish with your attack
list you will probably have truckloads of stuff to either sell, give away to charity, or
take to the dump. Your motto should be: "If in doubt, move it out"!!
Consider having a huge garage sale. Not only will you reduce the clutter in your
home, but you can use the proceeds to pay for some of your touch-ups and repairs.
Plus, movers charge by the pound, so you'll save there too!
Make sure that your cars are clean as well. It all adds to the impression that you
are people that take good care of your things.
If you smoke, DO NOT SMOKE IN THE HOUSE!! A smoky smelling house
turns buyers off faster than nuclear waste, even buyers who smoke themselves!
If you have smoked in the house much, you will probably need to paint the
interior, and have the carpets, drapes, and furniture deep cleaned.
This brings us to pets. While household pets may be nice for everyday living, they
are one of your worst enemies when it's time to sell.
If you have pets, you'll have pet odors, whether you notice them or not. About
25% of prospective buyers will not consider a home with pets in it - either because
they have allergies, or simply think it is dirty. Plus, a dog barking, sniffing, and
scratching hardly makes a potential buyer feel relaxed and comfortable.
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Compliments of Fred Carver, Re/Max Camosun 744-3301
Email: fredcarver@remax.net
If at all possible, see if a neighbor, friend, or relative will take the animal until the
home is sold. I know you may be quite attached to your pet and this may be a touchy
subject, but it's up to you if you want a sale for top dollar.
It can be a lot of work, but it will be worth it. Clean, organized, clutter-free homes
are always the first to sell!
Step 4 - Marketing And Showing Your Home
Now that your home is ready, it's time to find some interested buyers to show it
to. The effort required to attract potential purchasers depends on the current market
conditions in your area.
If you are in the midst of a sellers market where there is a shortage of homes for
sale, simply throwing a FOR SALE sign out in the yard can produce a frenzy of
activity.
Unfortunately, most markets are nowhere near that good, so you better plan on
putting in some long hours. You are competing with all of the other homes for sale,
and the competition is often fierce.
The first step in your marketing plan is to put up a for sale sign in the front yard.
Before you run down to the corner drug store, keep in mind that a cheap, flimsy
looking sign does not convey the quality image that you want. Invest some money in
a nice looking, quality sign that will last longer than the first rain storm.
It should be at least as nice as the ones that the real estate agents use. Call some
sign painters and get some bids.
Next, put together a professional looking brochure that communicates all of the
features and benefits of your home. Include a nice picture of your home and touch on
such items as proximity to schools, shopping, major transportation routes, major
employers, and recreation areas.
Also cover neighborhood amenities, age, appearance, condition, bedrooms,
bathrooms, type and style, landscaping, garage, kitchen, family room, laundry,
pool/spa, basement, etc.
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Compliments of Fred Carver, Re/Max Camosun 744-3301
Email: fredcarver@remax.net
Don't forget financial information such as the price, down payment, monthly
payment, year round utility expenses, property taxes, what items are included in the
sale (such as appliances, shelving, etc.), and of course, directions to the house along
with your name, address, and phone number.
A representative from a local mortgage company should be willing to provide you
with all of the information you'll need regarding loan programs, down payments,
interest rates, monthly payments, etc.
With personal computers, desktop publishing is much easier than ever before. If
you have access to a computer, you should be able to put together a nice looking
brochure if you take your time and think it through. Please... no junky looking flyers!
If you can't do it yourself, sketch out a rough draft by hand and take it along with
a picture of your home to a quick print shop. They should be able to fix you up fairly
inexpensively.
Once you have your brochures, you need to have a weatherproof information box
to put them in next to (or attached to) the yard sign. The box should read: FREE
INFO - PLEASE TAKE ONE. Monitor the box and keep it full.
Also pass out the brochures to all of your friends and neighbors, pass them out at
area businesses, drop some off at the relocation office of any large employers in the
area, and put them up on bulletin boards wherever possible.
Now write a good, enthusiastic sounding ad to run in the newspaper. Try to make
your ad stand out from the others. It is important to have an attention-getting
HEADLINE such as:
"MOVING TO TEXAS" "OUR LOSS, YOUR GAIN"
"DIVORCE FORCES SALE" "YOU WON'T BELIEVE THIS"
"MUST SELL QUICK" "SPACIOUS HOME NEEDS LOVING FAMILY"
"WALK TO SCHOOL" "ENJOY PRIVACY"
Test different ads and see what the responses are. You can try running a different
ad each week, or a different one in separate publications.
Focus on the benefits of your home. Don't write a boring ad that sounds like all
the others and will get lost in the crowd. Stress items such as views, quiet street,
landscaping, master bedroom, kitchen, and family room.
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Compliments of Fred Carver, Re/Max Camosun 744-3301
Email: fredcarver@remax.net
The whole purpose of the ad is to get your phone to ring.
THIS MEANS THAT SOMEONE NEEDS TO ANSWER IT!!
The biggest complaint that buyers have with for sale by owners is that no one
answers the phone when they call... or they get a child or babysitter that is not
prepared to handle the call properly.
You are competing against professionals. You need to be home, or utilize a
cellular phone, call forwarding, or pager. If a buyer can't get through to you, they
often just go on to the next ad or call a real estate agent.
Keep a copy of your brochure next to the phone, it can help you stay organized
and not miss any features when callers inquire. If callers don't want to set an
appointment yet, offer to mail them a brochure.
Also keep a call log handy, so you will know how many calls you are getting
from which ads, and to keep track of names and phone numbers.
Look into all possible avenues to market your home. Your area may have a FOR
SALE BY OWNER magazine, or cable TV program, etc.
An Open House can help get your home exposed to the market. Get some directional
Open House signs and place them at corners leading to your home from major streets,
and one in front of your house. Make sure to check local regulations before placing
signs. You also may want to run an advertisement in the newspaper, many have
separate Open House sections.
I am now going to suggest an option that can add a large amount of exposure to
your home and still save you half of the normal commission you would pay an agent.
Before you have a heart attack, I am not talking about listing it with an agent.
You do not have to use this option, but in most markets it makes a lot of sense.
On your sign and in all of your ads, insert the words "Agents Welcome". When
agents call, tell them that you are NOT listing with an agent, but that you will be
happy to pay them a 3% commission if they bring you a buyer that successfully buys
your home.
17
Compliments of Fred Carver, Re/Max Camosun 744-3301
Email: fredcarver@remax.net
This commission is about the same as an agent would make if they sold another
agents listing, and a majority of homes are sold by an agent other than the listing
agent.
This option can generate a lot of additional interest in your home. If an agent does
end up selling it, not only will you still save a substantial amount compared to a full
commission, but you will have professional assistance along the way, as well.
Once you have attracted interested buyers, it's time to show your home. This is
where all your time and effort in preparing your home will really pay off!
Before you set an appointment, make sure that the buyer is looking for what you
have. If they need six bedrooms and you only have three, they probably won't be
serious about your home.
Also take a few minutes to politely "qualify" the buyer by asking questions about
how long they have been on the job, do they own a home currently, have they been
pre-approved for a loan by a lender, etc.
You don't want to waste time showing your home to prospects who can't afford to
buy it!
Also, a few words of caution. People are not always who they seem, and you can
never be to careful. One look at the newspaper or evening news is proof enough.
It is recommended that you ask for identification and the license number of their
car prior to letting strangers into your home. Serious buyers won't mind, especially
when you cheerfully tell them that it is simply a security precaution that was
recommended to you.
Stash all small valuables out of sight. Even though you will try to stay with the
buyers as they tour your home, you never can watch them completely.
It is probably a wise idea for women to avoid showing the home without someone
else present. This is not intended to be sexist, just cautious. You decide for yourself.
18
Compliments of Fred Carver, Re/Max Camosun 744-3301
Email: fredcarver@remax.net
OK, it's ShowTime!
To get the most out of every showing, there are certain procedures you should
follow, both prior to the buyers arrival and after they come in.
Shortly before the appointment, open all of the drapes and blinds and turn on all
the lights, ... even in the daytime. Turn off the TV and put some soft music on low
volume. Set the thermostats so that it is not too hot or cold. If you have children, send
them to a friends, or put them on their best behavior.
If you still have pets in the house, get them out and freshen the air. Make sure all
of the beds are made and do a quick pick-up throughout.
When the buyers arrive, your home should sell itself. Be friendly and cheerful,
and try to make them feel comfortable. Hand them your brochure, and take them on a
tour of the property.
Show the most appealing parts of your home first. Casually point out all of the
features and benefits of your home, but don't oversell or say stupid things like "this is
the kitchen".
If they are not interested, they will probably politely thank you and head for the
door. Don't take it personally, the layout or something else about the house probably
just doesn't fit their personal needs.
If the buyers are interested, you will know it. They will stay longer, and ask lots
of questions.
If they show serious interest, don't be afraid to suggest that they buy it!
It's time to get a signed contract!
Step 5 - Negotiation And Contract
Being familiar with the market conditions and knowing your personal motivation
to sell will guide you in the negotiations.
Get a standard real estate purchase contract and make sure that you are
completely familiar with it and how to fill it out. Review it with a real estate attorney
if you are not comfortable.
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Compliments of Fred Carver, Re/Max Camosun 744-3301
Email: fredcarver@remax.net
Generally, the buyer will present you with an offer for you to consider. In most
states, only written contracts for the purchase of real estate are enforceable, so make
sure it is in writing, not merely verbal.
The buyer may not have the proper forms, so always make sure to have several
contracts ready to go.
Starting negotiations face to face with the buyer with both of you staring at a
blank page can be a bit awkward, but just keep your objectives in mind and forge
ahead. Politely but firmly take control of the situation.
This is where things can get a little sticky, and you will need to have done your
homework. Having a contract that is not worded properly can put you into a real
hornet's nest.
Make sure to spell out every little detail in the contract. A misunderstanding
(honest or otherwise), could end up costing you thousands of dollars or even tying
your home up for months.
When you are presented with an offer from a buyer, you have three basic options:
1) Accept the offer
2) Reject the offer
3) Make a counter offer
Here is some items that you should consider when structuring an offer or deciding
how to respond to an offer that is presented to you.
PRICE
DOWN PAYMENT
DEPOSIT (MINIMUM 2-10% OF SALES PRICE)
IS THE BUYER PRE-APPROVED
IS THE INTEREST RATE THEY WANT AVAILABLE
CLOSING/POSSESSION DATES
PRORATIONS
LOAN DISCOUNT POINTS - WHO PAYS
CLOSING COSTS - WHO PAYS WHAT
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Compliments of Fred Carver, Re/Max Camosun 478-9600
Email: fredcarver@remax.net
APPRAISAL - WHO PAYS
HOME WARANTEE/PROTECTION PLAN - WHO PAYS
INSPECTIONS - WHAT TYPE AND WHO PAYS
ITEMS INCLUDED (WASHER/DRYER, REFRIGERATOR, ETC.)
TITLE/NOTARY/LAWYER
CONTINGENCIES - WHAT AND HOW LONG
Contingencies may seem like a minor issue, but they can be a major stumbling
block. A contingency means that something else must happen in order for the deal to
go through.
A purchase may be contingent on the buyer getting approved for financing,
selling the home that they already own, getting a favorable inspection report, or any
number of other things.
Make the contingencies as specific as possible, and spell out exactly what will
happen if the contingency is or isn't met. Also try to make them self-canceling. For
example:
"If buyer does not object in writing within 14 days from acceptance of this offer, contingency shall be considered removed".
Spending some extra time to make sure that the contract is "clean" can save you
enormous headaches down the road! Consider having a Notary or Lawyer review the
Contract before signing.
Once you have a contract mutually agreed upon and signed by all parties, take it
with the buyers deposit to a Notary or real estate Lawyer.
Closing And Moving
You are on the home stretch, almost there!! Now is not the time to get lazy or drop
the ball.
Once all of the terms and conditions of the contract are agreed upon by you and
the buyer, you will really need to stay on top of things on a daily basis. There are at
least a hundred things that can go wrong and foul up the sale.
You will probably be dealing with a mortgage company, title company, notary or
attorney, appraiser, and inspector, among others. Make certain that the buyers deposit
21
Compliments of Fred Carver, Re/Max Camosun 744-3301
Email: fredcarver@remax.net
check clears the bank, that their credit report and other financial information is O.K.,
and that all deadlines and contingencies are met.
Make darn sure that everything is in order BEFORE you start loading things into
the moving truck. You don't want to have to put the house back on the market after
you have moved out! Plus, once you move out, the buyer has a lot more leverage to
get you to alter the contract in their favor.
Don't forget the little details like transferring the utilities out of your name, and
change of address for Canada Post and newspapers.
There you have it. If you have taken the time and energy to handle your sale
properly, you will be rewarded with a nice proceeds check from the notary or lawyers
office!
I hope you have found this report to be a valuable source of information to aid you
in selling your home yourself. If you follow the tips and recommendations outlined
here, you will be way ahead of most others attempting to sell their homes.
Every home sale is unique, so if you have any questions that I can help you with,
please don't hesitate to call me. As I mentioned before,
I am not like most other agents!
Any time you call me you can count on knowledgeable assistance without any
obligation, pressure, gimmicks, or sales pitches.
Good luck and happy selling.
Fred Carver Re/Max Camosun
(250) 744-3301
P.S. My direct phone number is 598-2963, in case you need to reach me in the evening or on the weekends.
Find hundreds of homes For Sale
HAVE YOUR BEST YEAR EVER IN 2013 !





Cheers
Fred Carver
Re/Max Camosun
Accredited Consultant in Real Estate®
Direct 250-598-2963
40 Years Experience selling Real Estate does make a Difference.. call Fred today to Put his 40 years experience to work for You.
4440 Chatterton Way, Victoria, BC V8X 5J2
Calling from Out Of Town? Call Toll Free 1-800-663-2121
Victoria Homes and Properties For Sale
Find Hundreds of Home For Sale in Victoria BC
Post Copyright © 2013 By Fred Carver All Rights Reserved

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