Real Estate E-mail Marketing Glossary -

By Bruno Roldan www.gururealestatemarketing.com

Join the real estate e-mail marketing group -

Having just written the post "Is e-mail marketing dead?" and announcing the new e-mail marketing group, I thought a good way of starting the group would by creating a glossary for the most common used words in e-mail marketing.

The following are links to definitions i have found online - most from wikipidea:

1. A/B split
2. Above the fold
3. Attachment
4. Autoresponder
5. Blacklist
6. Bounce message
7. Bounce rate
8. Call to action
9. CAN-SPAM
10. clickthrough rate
11. Conversion
12. Double opt-in
13. Email harvesting
14. HTML message
15. Impression
16. Landing page
17. Open rate
18. Opt-in
19. Opt-out
20. Personalization
21. Phishing
22. Plain text
23. Spam
24. Unsubscribe

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