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Is Your Home For Sale Invisible to The Market?

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Real Estate Agent

 Is Your Home For Sale Invisible to The Market?

Is Your Home For Sale Invisible to The Market?


The "Market" is your local real estate

market.  It's the buyers looking for homes to buy.  Have you made your home invisible to those buyers?

Let me explain.

I went driving around my farm area today, looking for FSBO's (for sale by owners).  I do this once or twice a month because I like to know of EVERY listing that is for sale in my area.  As I'm driving, I'll notice a pointer sign, "house for sale" this way, and down the road I go.

What I noticed today was that was frequently the first...and only...sign that I would see indicating a house was for sale in the area.  There were no signs in any of the yards at all.

Today, I even looked up FSBO's that had posted to a for sale by owner website.  They'd have signs in their yards, right?  WRONG! 

On several of them, the only indication that they wanted to sale was the one and only Internet listing.  Whatever your reasons are for trying to sale your house yourself, you've got to know that putting a sign in the yard is the most basic step.  How is anyone going to know that you want to sell if you don't advertise that the property is, indeed, for sale?

The data varies a bit, but current research shows that only 1-4% of buyers come from the sign in the yard.  That's one percent on the low end!

If you aren't all over the Internet, not in the paper, not in the MLS, and you don't even put a sign in the yard, you're basically attracting what...point zero one percent of the potential buyers that may be interested in your house?

If you're interested in getting your property SOLD, it may be time to interview a few agents in the area and see what they can offer.  If you're not sure, give me a call and I'll help you find a good agent in your area.

Posted by

__________________________________________

Hickory Home SearchForeclosure Hunter

 

Roger Johnson is a Realtor with CENTURY 21 American Homes in Hickory, NC.

 

I service the Catawba and surrounding counties, and the Hickory, Newton, Conover, Taylorsville, Claremont, Statesville and Charlotte, NC real estate markets.

Visit us on the web at: www.HickoryNCHomes.com

You can contact me via Email or give me a call at 828-381-9245 or 828-568-2121 ext 310

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Comments (5)

Gay E. Rosen
Julia B. Fee Sotheby's International Realty - Larchmont, NY
As Real as Real Estate Gets!

Hi Roger - Def. need a sign, a web page, a blog, representation by an agent who can show/present your home to over X amount of agents... open housees, broker's open houses.... and oops!  bring in the potential buyers! Best, Gay

Oct 19, 2010 12:28 PM
Kathy Torline
ERA Herman Group Real Estate - Colorado Springs, CO
Colorado Springs Real Estate Blog 719-287-1049

Great post -- love the picture of the invisible house!  

Oct 19, 2010 12:30 PM
Roger Johnson
Hickory, NC

Gay, if you're going to go FSBO, you definitely need to bring your 'A' game! Real estate sales isn't nearly has simple or easy as many think.  I was just surprised when many didn't even bother to put up a sign

Thanks, Kathy.

Oct 19, 2010 12:51 PM
Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate

Roger,

Stealth marketing just will not get it done, will it?

Oct 20, 2010 04:12 AM
Roger Johnson
Hickory, NC

Never figured out a way to make it work, Mike.

Oct 20, 2010 06:35 AM