So it’s a tough market, right? You and your Realtor® friends get together and commiserate. You feel good in this group knowing it is bad for everyone. In this thinking of no one is doing anything, so it is ok for me to not be doing anything. WRONG! With this type of thinking, just take off your pin, turn in your jacket and get another job. You are right, you can’t do anything and this will create a do nothing action plan and that will create another dark hole in the industry.
The fact is houses are being sold. The new housing start numbers released yesterday showed an uptick. I know of one agent here in MA who has already sold sixty eight million dollars of real estate this year to date. So what is your problem? Houses are selling, why aren’t you?
I know the answer to this question and it is all in your mind and in your heart. You want it to be easy, like it was back in the days when you didn’t have to work. You want it to be like old times when you had a great relationship with a person in a bank and they gave you REO’s to sell. You want your phone to ring like the old days, but you don’t pick it up when it rings. In all these cases you are living your life without any will and no vision.
Real Estate has changed, forever. If you are not using internet tools, turn in your name pin–you will be gone in a few years anyway. Consumers have access to listings. Consumers have access to information that the Realtor® once owned. So now what? Simply the only answer for any professional is to be Professional. Understand the information we have available, develop ideas and scenarios on how to stage, market and sell a home. Find people in your industry who are doing well and ask them what they are doing? I guarantee you they are not sitting around with other agents hoping for a return to the good old days. THE GOOD OLD DAYS ARE GONE FOREVER. Deal with it.
The good news is that there isn’t a better time to come into this industry with new a fresh ideas. Those of you here blogging and using the social media tools are beginning to understand that fact. Those of you who blog with a purpose and a point of view are reaping benefits. Those of you who think having 5000 Facebook friends is somehow going to be a benefit to you in your real estate career are not even fooling themselves if they look at their results.
I have an idea, today, why not think about your industry and how you can be a professional who is an asset to your community. It is not about you, ever. It is about what you do and think and give to the people you serve. Break out of the way you are thinking and working and actually accomplish something today.
Comments(9)