Yesterday, an ActiveRain member read my post about the new RealBird feature that enables users to download scannable QR (Quick Retrieve) Codes for each of their property listings. That member asked me "what can I do with these codes?" and wondered aloud if they are just a "gimmick".
The iPhone and Android phones are capable of scanning and reading these QR codes. With a handheld smartphone that has this capability, a consumer can scan the code and view a virtual tour of a property listing in seconds.
So, in response to those questions, I've put together a list of things you can do with QR codes of your listings. This list is by no means complete, but it will give you an idea of how you can put QR codes to work for you.
1) Embed QR Codes in blog posts, along with a description of the property you are marketing.
2) Add them to your property flyers as you would insert a photo or graphic.
3) Put a QR Code for each listing in your MLS Supplement or other attachment.
4) Have QR Codes for each listing printed, each code with a "peel-and-stick" adhesive backing. They should print well on a flexible white vinyl roll.
5) Stick adhesive QR codes onto the back of a business card, brochure or MLS printout.
6) Attach adhesive-backed QR codes on your sign riders and flyers.
7) Teach your sellers how to read their own QR code and view their listing virtual tour.
8) Attach a QR code sticker to the front of a brochure box on your lawn signs.
9) Attach a QR code sticker to your listing presentation folders.
10) Print QR codes on "just listed" postcards.
11) Use a QR code sticker to seal an envelope that you send to a client.
12) Attach a QR code sticker to your client's closing packet on the day they hand over the keys.
13) Hand them out at an Open House.
14) Give them to everyone you know who owns a smartphone with the ability to read QR codes.
15) I've already handed out a few to phone salespeople, to use when they demonstrate Android phone features to customers.
And since this post was written midday today, I've come up with a few more ideas, including these:
- Stick them on bottles of water and hand them to clients on a hot day.
- Silk screen a listing QR code onto a white T-shirt or baseball cap and give it to your sellers.
- Hand out items with QR codes to other agents at real estate classes, conventions and seminars.
[Notice the QR Code embedded in the property listing flyer above? Image by Madeline Island Realty LLC]
The potential uses of this technology are only limited by your imagination.
Feel free to suggest your own ideas!