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13 Comments on Fifteen Ways to use QR Codes to Enhance your Real Estate Marketing
Thanks for the info. I am new to QR codes...
What is a goof iphone app to scan the pictures...
Thanks.
Mike Patel
Mike - CNET has a list of QR code readers for the iPhone. QuickMark costs just ninety-nine cents. OptiScan and NeoReader are also available for this purpose, as is QR App.
There's an app called RedLaser for scanning traditional barcodes (such as you find in grocery stores) but to my knowledge it does not work for QR codes.
Thanks for your response back. I will check those apps out.
Ditto a gimmick * the use of them is way to specialized = REMOTE. iPhone coverage in our area is HORRIBLE and people are giving them up right and left. The bigger issue is that people see them and when they ask what they are, they realize they have to BUY additional technology for something that is available with a good Google search....I'm just saying!
Give the techno-geeks another five years and we’ll have QR codes stamped on our arms right below our smallpox vaccination scar. Of course, it will simply be so the government can keep track of its legal citizens and keep them save from terrorist, illegal aliens, etc., all for the public good.
Thanks, Eric. This seems like the wave of the future to me. I appreciate the education and what an amazing list of ways to use them. That really helps. I was thinking of them more as a marketing tool but I love the closing gift applications, too, so that sellers can look back with old fashioned nostalgia in a cutting edge hi-tech way. I like the T-shirt idea and Just Listed postcard applications, too.
Wouldn't you be better sending the visitor to a page on your site instead of Real Bird? (Assuming your site is optimized for mobile.)
I can see that there are lots of opportunities, but I think it's hard when we have to convince the consumer to use new technology.
We saw QR codes everywhere at SXSW last year, but honestly it was a bit of a mess. (And this is a crowd who is tied to their mobile devices.)
Wallace - Our Wisconsin office is in a remote area also, but it seems we have enough bandwidth in terms of wireless internet access to make this work. I see an awful lot of iPhones and other compatible smartphones in the hands of my clients and customers.
Russel - I'm not sure what using QR Codes to market a house has to do with the "Big Brother" theory, but my intent was to point to its usefulness.
Barbara, the use of QR codes is very prevalent in Japan and Europe, far more so than currently in the U.S. As with broadband speeds, it appears we are lagging behind the rest of the developed nations, but I do believe this will become commonplace technology. And it could be a very useful tool for Realtors as well.
There's a pretty strong anti-technology undercurrent in some of the above comments..full moon, perhaps?
Geordie - Of course you have the option of using a QR code to send visitors to your own website. My point here was the advantages of sending visitors to individual property websites, and RealBird appears to have taken the lead in offering this.
I don't work for RealBird, nor do I get paid for promoting their products, but my clients love my virtual tours. And anything that makes it easier for them to view my single-property listing sites and tours is good for my business. I don't think it matters so much who hosts my single property sites, as long as they get seen. And there are prominent links to my own company website and email in each of my single property pages on RealBird.
We're going to see this technology everywhere. It's already happened elsewhere around the globe. To me, this is just one more way to reach out to consumers. Not everyone will be able to avail themselves of this way to look at listings, but over time it will become more widely available.
I think this is a technology whose time has not yet arrived. Too many would just find this confusing and our broad band - thanks to the anti-infrastructure methuglican party - is still too dicey for this to have legs yet. Later perhaps.
Ruthmarie - With all the attention that QR codes seem to be getting, I have my doubts that this will go away. Yes, broadband is primitive in the US compared to Europe and Japan, but there will be market pressure on telcos to do something about that, regardless of industry obstruction to change. Google is making a commitment to QR codes and that is significant. Expect change regarding the way we use our smartphones to scan and gather information.
Hi Eric,
Lots of great ideas of how to use QR codes.
Thanks
Interesting post
Phil
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