I have met many successful real estate agents and I often ask them, “What are you doing in your business that works? What have you done in the past that has not worked?” It amazes me that the successful agents answer these questions with similar thoughts. These are the top 5 traits that I have compiled:
1. Emulate Models. When seeking ideas for marketing, prospecting, lead conversion, management or other areas of real estate sales business, the successful agents first look to find others success in the area that they are focusing on. Let’s face it, there are no new ideas, so if you cannot find a model for your idea, it is probably a bad one. If you do find a model, and if you emulate it, odds are you will receive the same success.
2. Focus on Markets of the Moment. Real estate is a constant evolving business. The successful focus on upcoming trends and stay in front of them now. Those that positioned themselves a couple of years ago to succeed at selling short sales and REOs are enjoying some of the most profitable years of their careers. My team has focused on selling Arlington, VA short sales and Arlington, VA foreclosures. By being specific in our niche and focusing on where the business is, we have been able to enjoy a successful sales business.
3. Network. Network. Network. There are 2 primary ways to generate business. You can either prospect or you can market. Prospecting takes a large amount of time and little money and marketing can take a lot of money and little time. So in the absence of money, the successful focus on prospecting through networking and meeting as many people as possible. The best way to effectively network is to give to others without expecting anything in return. If you can help others, they will help you, but remember that your return will be less than what is put forth. So be prepared to give a lot.
4. Get educated. The best understand that there are ALWAYS better. Successful real estate sales agents fully embrace learning and understand that their education is a journey.
5. Try. Try. Try again. If I could identify 1 characteristic that I believe is the quality that ALL successful agents share it is diligence. If you want to succeed, you will have to be persistent and understand that there is no failure – only opportunities to learn. Successful agents find that they “learn” more often than they succeed.
By far, these are not the only traits for success. I would love to hear about your accomplishments. What are you doing in your business that works? What have you done in the past that has not worked?
Comments (6)Subscribe to CommentsComment