As a Professional Speaker and Trainer I have presented on topics ranging from Sales Skills to Meditation, Self Awareness to Marketing. One common thread that can be found in many of my presentations since the early 90's has been the 7 Factors that cause influence.
Authority, Consistency, Efficiency, Rapport, Reciprocity, Scarcity, Social Evidence
Lately I have revisited these factors, questioning the current value of each factor, and whether the claim that when used correctly each may influence a reaction which in turn results in an action, is still valid.
Authority. A Sales Manager closes a sale faster than a Sales Clerk, and the President trumps them all. Most people will J-walk across an empty street, but when a Police car is in view, they will wait for the green light, at the corner. A Building Inspector with credentials after his name, an accredited Realtor, a Professional Accountant or recognized Brokerage chain will influence a Buyer/Seller's decision.
Is this assumption still valid? Does our public still accept authority as an influencer?
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