What if a mortgage company could truely offer up services to meet most clients financial needs? Would you use this service and keep it under one roof using one go-to guy you trust?

I have noticed companies touting the fact that they offer mortgages, life insurance and investments all in house. This intrigues me with the cross marketing possibilities.

Has anyone considered this or is anyone currently doing this?  Do you think this is a value added service you could offer to your clients? How many clients have life insurance? - not many i bet....  What if you could sell a life insurance policy , one that is actually good for the client - and roll a few years payments into a cash out refi?

please join in on this as many of us would like to know everyone's opinion....