You know, you do  have all the time in the world! Every day, you have as many hours as the most productive person in the world. Where does it go? While the truth is: you can't manage time, you can only manage yourself. That means you are the problem...not time! Are you are spending your time to it's highest and best use?

Do you know how much an hour of your time is worth? 

There are agents who stay very busy but are not very productive. If you know your hourly worth, you can then determine which activities you should be doing and which should be delegated. Divide last year's earnings by the hours you worked. If your goal is to increase your bottom line or overall production, you may need to give yourself a raise. Assume you are already making your target wage and align actions with what it will take to produce that. Please get very picky about what you do.  For every job that can be delegated for less, you are buying back an hour for, maybe, $10 an hour. Now, spend that hour on higher productive activities.

I am known for saying "Life is too short to perfect your weaknesses". What I encourage my coaching clients to do is to spend their time doing what they excel at and what they love to do. In real estate, often, this is the face to face contact with people or problem-solving. However, the startling fact is that most agents spend less than 10 hours a week in true dollar productive activities. If you were to double your dollar productive time each week, your business would soar. Even a small increase increase of 2-3 hours a week will significantly impact your results, since it would be a 20-30% increase.

The 80/20 Rule or Pareto Principle

The 80/20 rule says that 20% of your efforts create 80% of your results. Or 20% of your database creates 80% of your referrals. Once you know your hourly worth, determine which of your activities & contacts produce the most impact and what is essential and what non-essential. Then redesign what you do by first focusing on the highest payoff items.

My coaching clients design one weekly Peak Performance Day when 80% of their activities are DOLLAR PRODUCTIVE activities. By compressing this into one day, it's like the day before vacation when you are extremely focused and intentional. You get in the flow and things begin to happen serendipitously. For instance, most people spend at least 10-15 minutes getting ready to prospect each session and then actually prospect for an hour or so and quit. Instead, if they spent 3-4 hours prospecting in one day, they gain over an hour of "getting ready" time, find momentum growing and the calls more productive.

As you do your annual business planning, examine the numbers from last year to determine where your business came from. Then allot your budget of time and money to what IS already working!

What you are willing to stop doing may be as important as what you do. Stop filling up the plate with the busy stuff and start being very choosy about living a life you love!