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Make your Listings Stand Out with 25 Photos AND Captions

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Services for Real Estate Pros with Metrolist

Differentiate yourself and your listing from the crowd. Metrolist now supports up to 25 photos with captions in its new Photo Management functionality. Arnie Stein discusses the importance of listing photos and the improvements made by Metrolist.

Broker IPTV: Today we are talking with Arnie Stein, broker associate with Fuller Sothebys International Realty and head of the Arnie Stein Team. Arnie welcome.

Arnie Stein: Hi Dan, how are you?

Broker IPTV: Great to have you here.

Arnie Stein: Well thank you for having me.

Broker IPTV: Today we are talking about the importance of listing photos for those people in the real estate industry or even consumers. We could all kind of guess the importance of photos, because when somebody is interested in a house, what's the first thing they say?

Arnie Stein: Show me. What does it look like?

Broker IPTV: Yeah, and they want to take a look at photos. Can you share some of your thoughts about the philosophy of listing photos for your particular buyers and sellers?

Arnie Stein: As a marketing agent, the number one priority that I have is to really set the house up as positive as possible-to make it look as good as possible, and you do this with the best quality story telling photos that you can possibly have.

Broker IPTV: Sure. You and I have both been in the business a while and we have seen some horrific photos online, like there is a nice shot of the bed.

Arnie Stein: Sure.

Broker IPTV: I think people don't understand it is not only that you go in and prep the seller and prep the houses as you just mentioned, but its probably a good idea to meet the photographer out there right?

Arnie Stein: Oh, absolutely, because I think the photographer is an extension of how you want the house to appear, and I think every house has a story to tell.

Broker IPTV: You mentioned high quality photos. These days photos are not only being used on the web, but they are also being used for print right?

Arnie Stein: Absolutely.

Broker IPTV: One of the things I wanted to mention is that recently Metrolist now allows you to upload 25 photos into your Metrolist listings, before it used to be 10. I think this is going to be great for everybody - buyers, sellers and Realtors.

Arnie Stein: Dan that's absolutely right. It's a wonderful enhancement that all of us should really take advantage of and it's not only how they provided this possibility of using 25 photos, but also you can include captions for each of the photos as well. So it's a tremendous improvement.

Broker IPTV: Yeah, I forgot about the caption feature, which is great because you can actually tell what room they are specifically looking at. They maybe confused. Is it the family room, is it the living room and so forth? Realtors with enhanced listings on Realtor.com can also get the 25 photos automatically. Right?

Arnie Stein: Right.

Broker IPTV: And now, if you put 25 [photos] in the MLS they can roll right into Realtor.com.

Arnie Stein: Right.

Broker IPTV: How important do you think photos are to the ultimate sale of the house?

Arnie Stein: Photos are everything. Basically our number one sense for viewing real estate is with photography. It is our sense of sight and so the better we can make the house look, the better story we can tell with our photos, the better the house is going to present itself to the consumer and my theory is, the faster it will sell.

Broker IPTV: And I don't know, as long as you have been in the business, I have never heard of a buyer saying "Jesus, I wish there were less photos." They always say, "I would like to see more photos" so by being able to put 25 into the MLS now really going to help you, help us, help everybody.

Arnie Stein: Right. Dan its a tremendous advantage to everyone.

Broker IPTV: Arnie, thanks for the information, thanks for being here.

Arnie Stein: Thank you.

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