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Quick - You've Got 15 Seconds!

By Christine Wade

Services for Real Estate Pros with Christine Wade

October 25, 2010 10:47 AM

You heard me...15 seconds...hurry up...tell me what you do in 15 seconds!

I am thinking of selling my house...why should I choose you? Hurry, tell me...you've only got 15 seconds!

This is called an elevator speech...you're in an elevator, just going up a floor or two and the guy next to you says, "So what do you do?" You've got to give him a memorable answer before he reaches his floor...you've only got 15 seconds...could you do it?!? In 15 seconds? I know I couldn't. At least, not until I found this resource...I would search for the perfect words as effectively as if I were searching for the perfect pebble on a grainy beach...

15SecondPitch.com - This is a free online generator that will help you develop your 15 second sales / elevator pitch. I tried it recently...and thought it was pretty good...tell me what you think:

"My name is Christine Wade and I am a Real Estate Virtual Assistant specializing in Value-Based Real Estate Support Services. I help busy real estate professionals focus on selling real estate, rather than dealing with the day-to-day tasks of running their business. My office management, listing management, social media marketing, blogging, seo and website management expertise frees up my clients so they can get out there and sell real estate. Contact me today to allow me to sell YOU on my services!"

Post a comment below to let me know if you think my elevator speech is effective - and if you have an elevator speech of your own, why don't you share that with us below as a comment also? Thanks!

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Jesus Sotelo Carrillo

Capitol Real Estate Group - Visalia, CA

Christine,

You got me. Not bad at all. I will give it a try.

Oct 25, 2010 11:49 AM

Christine Wade

Christine Wade - Derby, VT

Operations Strategist / Online Business Manager

Jesus - thank you, I was feeling sassy today ;-) Come back and post your speech!

Oct 25, 2010 12:13 PM

Mike Hill & Rita Norman

Norman- Hill Properties /Crown Key Realty - Concord, CA

I know I wouldn't be able to do it. Sounds like a great source to check out.

Thanks.

Oct 25, 2010 12:18 PM

Michael - I thought it came up with a pretty good result...can't wait to see yours...post it as another comment or edit your existing comment. Thanks for stopping by :-)

Oct 25, 2010 12:48 PM

Lou Ludwig

Ludwig & Associates - Boca Raton, FL

Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC

Christine

Our 15 second pitch can become the foundation for a personal promotion program.

Good luck and success.

Oct 25, 2010 01:08 PM

Lou - If we don't promote ourselves, who will!?! LOL (Luckily there are a few folks out there who like to refer people to others...love them!) So what's your 15 seconds of fame sound like? <wink>

Oct 25, 2010 01:17 PM

David Cahill

Century 21 Cahill Associates - Boston, MA

Is that sand?

David in Boston

Oct 25, 2010 02:18 PM

David - why yes...yes it is sand. LOL

Oct 25, 2010 02:28 PM

Anonymous

Jerry Smith

Hi Christine

What I am about to give you is opinion - ultimately if your speech is getting great attention when you give it that is all that matters. Here are my thoughts, I hope they help!

Focus on the pain you take away from your clients. Also get to the "who you serve" faster. I like the 15 second generator but I disagree that you need the "What we do" part. That often serves to confuse - for example if they don't know what seo means, or are confused when they here "Value based Real Estate Support Services" their attention will wander.

The more you can get the focus on your target audience and their pain points the better. For example:

My name is Christine Wade from eRealty Assistant. I help busy real estate professionals who are frustrated that the day to day tasks of running the office interfere with their ability to sell real estate. I take away the annoyance of those admin and marketing taks so you can focus on what you love to do. Contact me today to allow me to sell YOU on my services!"

Oct 26, 2010 09:00 AM

Jerry - the great thing about opinions is that we all have them! :-) Thank you for sharing yours with me...I will go over my speech and see if I want to change anything...thanks for taking the time to comment!

Oct 26, 2010 10:20 AM

Renée Donohue~Home Photography

Savvy Home Pix - Allegan, MI

Western Michigan Real Estate Photographer

This is a sweet generator. I am in BNI and I am going to give this to people who are having issues with writing their one minute sales manager minutes. Thank you Christine!

Oct 26, 2010 11:52 AM

Renee - you are brave...I NEED BNI, but certainly don't have the guts to do it! LOL (or the schedule...they always seem to meet so early...when I am trying to get kids off to school...) I have heard of people having really good results from their membership though. Hope you sharing the generator helps someone in your group :-)

Oct 27, 2010 04:58 AM

Alex Morris - Austin Real Estate Agent

Austin, TX

Interesting. I will have to check it out and see what pitch they throw at me. Thanks for sharing!

Oct 31, 2010 05:46 AM

Alex, hope it comes up with something fabulous for you! As a real estate virtual assistant, it's hard to explain what we do to people who aren't online much and aren't familiar with the concept...and it's one area where I have always tripped over my own tongue! LOL I can explain it well on my website because I have time and can think about the best way to phrase it, etc...but stick me in front of someone and have them ask me what I do...you might as well just push a panic button! :-) Thanks for commenting!

Nov 01, 2010 04:59 AM

Evelyn Johnston

Friends & Neighbors Real Estate - Elkhart, IN

The People You Know, Like and Trust!

Yes, I could give you my speel in 15 seconds. But I am going to go over the the link and see what they say! Thanks!

Nov 01, 2010 01:38 PM

Evelyn - Good luck! I hope it spits out a whopper for you! LOL Let me know if their version was any more effective than the one you already had in your head :-)

Nov 01, 2010 01:50 PM

Quick - You've Got 15 Seconds!

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