I have noticed over the last year that sellers have been looking for something magical to happen.
Sellers have been playing Musical Realtors! Meaning sellers are skipping from one real estate agent to another hoping to sell.
The reason for the movement or playing Musical Realtors is in the interviewing process. 
The agent that represents your best interest needs to have more than a nice smile and pleasant personality. Find out when and what you can expect from the real estate agent, before signing a listing contract.
The National Association of Realtors study on sellers selecting a Realtor is very revealing. Over 80% of sellers use the first Realtor they meet! This is like having a doctor tell you we have to amputate your leg! Will you get a second opinion? Or, just say, OK doctor "cut it off"! You are, in most cases, dealing with your single largest asset. Secondly, most people have an emotional attachment to their home as well. Combine your largest asset with emotional attachment and you need a professional that help you present your options and meet your goals.
I recently was involved in an interview process with four other agents to list a doctor's condo. Two told the doctor the "sell price number she wanted to hear". Another showed up without facts, figures or a marketing proposal. The forth was from a large franchise company but neglected to share that the marketing and advertising was his responsibility, not the franchisor.
I used facts, figures and the current market conditions and presented a business approach to selling her
upscale condo. The doctor listed and we sold.
The reason for this post is to alert sellers you have choices, options and opportunity to use the right real estate professional. Make sure the real estate agent you choose is the right one for you and your property.
For example:
- Many agents have not sold condos.
- Others have not sold farms
- Some have not sold inner city properties.
- Land or acreage selling is marketed differently from residential property.
- Commercial and small business properties also require a different expertise.
Find out the experience level of the professional(s) you are interviewing. Make sure the agent will communicate with you and together you can sell in any market.
Happy Selling.
For Personal Service, Call: 616-784-2360 Email: GaryWhite@FlexitRealty.com
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