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Social Network Abuse

By
Managing Real Estate Broker with Howard Hanna Rand Realty License # 49FA1074963

I posted this on Facebook a day or two ago: 

Let's review: Link to me on Linked In, solicit me, then count backwards from 20 while I de-link us.

I got a few comments and "likes."

There are two recent examples of annoying behavior which are the cyber equivelant of stuffing your business card into people's pockets at a cocktail party.

  • Ms. High Beams. This isn't XXX spam- it is a real legit person. Ms. High Beams friends me on Facebook. We have 7 friends in common, all men. Ms. High Beams doesn't have an over the top racy photo of herself, but suffice to say that she is making sure that we know that she's, um, blessed. So, with 7 friends in common, I click accept. She lives and works in my market area and while none of her photos are outrageous, it is clear that she never met a tight or low cut shirt she didn't like. After we link on Facebook, she solicits me for her home improvement business. This is not a wise move. I've been played. She's twirling her hair at a few guys to get a toehold at harvesting contact information. It is subterfuge. That's not cool on Facebook. 
  • Mr. Thank You. Mr. Thank You is a 2nd or 3rd degree connection on LinkedIn. He adds me to his network, and seeing that he is in my extended sphere and a fellow agent out of state, I accept. He sends me a "Thank You" message via LinkedIn: "Thanks for connecting! How's business?" I answer out of politeness, and I get a hard sell response that if I really want to succeed in real estate, not just locally, but nationally, check out this hyperlink!" This is more subterfuge. First, the guy has gall to assume that he's got the answers I need. He probably doesn't, and as a matter of fact he should probably be asking me for a few answers. People that recruit like this are throwing mud on the wall. 
If you do this, cut it out. It is tacky. 
If this is done to you, just un-friend or de-link. 

Social networking is far better for keeping the heat on warm contacts than soliciting cold contacts. If you do good work, people will find you. Then link. If you don't know someone but want to, don't solicit them. 

Is this stuff the end of the world? Of course not. It is a minor annoyance. But as social networking becomes more a part of the fabric of how we all interact, it behooves us to be professional about it and avoid faux pas. 

 

Kathy Denworth
BHHS Keys Real Estate - Islamorada, FL
Realtor in the Florida Keys, Islamorada, Key Largo

I know social networking is supposed to be the cat's meow, but I have always been a bit concerned about spending to much time there. I am very selective about whom I friend.

Oct 27, 2010 03:10 AM
Marilyn Katz
Berkshire Hathaway HomeServices New England Properties - Westport, CT
ABR, e-PRO - WestportCTProperties.com

Hi Phil-  Just invited you to join my network on Linked-In.  I have nothing to sell to you, no answers to give you, but would be happy to trade referrals, if the opportunity arises.  Look forward to seeing you in NYC, in Jan.

Oct 27, 2010 03:14 AM
Craig Rutman
Helping people in transition - Cary, NC
Raleigh, Cary, Apex area Realtor

I've accepted a few "mutual friends" on Facebook that I wish I never have. Their constant solicitations are nothing more than spam to me.

Oct 27, 2010 03:24 AM
Brian Bean
The Dream Big Team at Better Homes and Gardens Real Estate Champions - Riverside, CA
Homeowner Advocate, Dream Big Team, S.Calif

I guess it's just a numbers game for this type of marketing. But it seems more "slash-and-burn" than relationship and network building.

Oct 27, 2010 03:36 AM
Donne Knudsen
Los Angeles & Ventura Counties in CA - Simi Valley, CA
CalState Realty Services

JP - Having canceled my FB acct, I no longer have to put up with this type of crap.  There is a whole other FB faux pas that you forgot to mention and I'm hoping its because you've never had it happen to you.  

You get an invite to friend a former client or a current prospect.  Seems innocent enough - right?  We all want to stay in touch with former clients and current prospects.  Shortly thereafter, they start making comments that make you feel "uncomfortable".  You blow it off at first because you don't want to assume anything inappropriate or jump to any conclusions; perhaps you just took it the wrong way. 

Then they park themselves on your home page and hound you every time you login.  At this point, these bozos have crossed the line from "friendly" to "cyber-stalker".  If that's what social media is about, I want none of it.  I'll just stick to my professional blog sites and leave the "friendly" social media to the rest of you.

Oct 27, 2010 05:13 AM
Scott Hayes
(512) 786-8300 - Austin, TX
Realty Austin, Broker Associate

She's twirling her hair at a few guys to get a toehold at harvesting contact information>>

 

Now that's just good stuff right there.

Oct 27, 2010 07:13 AM
Nancy Conner
Olympia, WA
Olympia/Thurston County WA

Yep - when so called "friends" only seem to want to bombard me with solicitations I really, really want a big "DISLIKE" button for them.

Oct 27, 2010 09:35 AM
Roger Johnson
Hickory, NC

Now, Phil, you have to cut Ms. High Beams some slack.  She's just using her God given (or husband financed) *assets* to help her succeed in business!

Been doing a lot of unlinking myself these past few days.  I erroringly joined one of those 'business linkedin groups' and got way too many of those Mr. Thank You's now

Oct 27, 2010 11:37 AM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Philip, I have gotten that treatment here on ActiveRain as well. Someone that subscribed, then added me as an associate then started to send me emails through the system to sign up for their webinairs. Once I let them know I wasn't interested they went away

Oct 27, 2010 12:24 PM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Oh, Phil, LOL, why didn't I think of that?  Ooh, maybe I could get some more biz from the GC's (after all, they are mainly men)...and why limit it to social networking...why not do this live?  Sheesh.  Reminds me of Designer I met at a home show and just watching her strut the lanes was infuriating. 

Anyway, I hear you on the solicitation.  I've been starting to get some of the phone calls on AR (I mean the ones trying to sell me insurance or liability audits or marketing...not the realtors/related bloggers where we are swapping info).  I do find that really annoying, esp if they call as they are usually interupting me from work vs. email is less intrusive and easier to ignore.

Oct 27, 2010 01:21 PM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

When someone comes up to you at a party and wants to talk I guess you have to be polite.  You may edge away after awhile.  However, in this online world, I think it is quite O.K. to ignore requests to friend.  I have started to look closer at who is sending the request and don't automatically subscribe any more.

Oct 27, 2010 02:22 PM
David Langlois
One Percent Realty Vancouver Island - Victoria, BC

I agree with you - its getting a little tiresome.  At least at the cocktail party you can leave - all my electronica stays forever.

Oct 27, 2010 04:10 PM
Jack Mossman - The Nines Team at Keller Williams in Lodi
The Nines Team at Keller Williams in Lodi - Lodi, CA
The Nines Team in Lodi

Phil - the best advice:

If this is done to you, just un-friend or de-link.

Everything else is just a waste of energy ... thanks for sharing!

Oct 27, 2010 04:36 PM
Alex Morris - Austin Real Estate Agent
Austin, TX

Can we assume that if they keep doing it, it works for them?  I would hate to think so, but I always look at this type of behavior and think, "why would someone do that?".  Then I think of the late-night attorney commercials where the woman who looks like she is dressed for Halloween (in March), and I recall they have been running for 20 years, so they must be working (somehow).  This behavior you cited is definitely not my cup of tea, but I am genuinely curious if it works for people.  I will never know from experience, I can say that much.

Oct 27, 2010 06:10 PM
Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

Who is this Ms. High beams? She did not come be-friend me. hahaha. And I am always amazed how much time you have to reply politely back to a linked in connection.

Oct 28, 2010 02:19 AM
Chris Ann Cleland
Long and Foster Real Estate - Gainesville, VA
Associate Broker, Bristow, VA

Philip: I've hit suggest on this one and am featuring it in the group, Bartender, Make it a Double.  This kind of social networking behavoir is ultra annoying.

Oct 28, 2010 04:55 AM
Tish Lloyd
BlueCoast Realty Corporation - Wilmington, NC
Broker - Wilmington NC and Surrounding Beaches

Philip ~  I couldn't agree more -- I'm also not real fond of those who have used their comments as a way of garnering business for themselves by adding pictures of their listings or links to their businesses.  Tacky.

Oct 28, 2010 10:18 AM
Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
Susan & Mindy Team...Honesty. Integrity. Results.

Agreed, it's uber-annoying.  While I continually amazed that folks work this way, I think Alex has a valid point above - it must be working !  And THAT is the saddest part of all.

Oct 28, 2010 12:47 PM
Debbie Walsh
SHAHAR Management - Middletown, NY
Hudson Valley NY Real Estate 845.283-3036

That is exactly why I usually don't accept invites from people I don't know without a note up front.  And sometimes not even then. 

Oct 28, 2010 12:56 PM
Dawn Maloney
RE/MAX Trinity Northeast Ohio Real Estate Specialist - Hudson, OH
330-990-4236 Hudson & Northeastern Ohio

Yep, it is too annoying and I really need to take some time and unfriend some facebook users who nabbed me from AR. I could name names, but I won't. But these people would know better, you would think.

Nov 10, 2010 01:26 AM