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The Great 3 Cents Mailer PR Strategy !!

By
Mortgage and Lending with i Cantu Media LTD

Sorry -- been away lately selling.........

TRY THIS PR STRATEGY TO POSITION YOURSELF AS AN AUTHORITY

Just wanted to tag you guys out there with this little gem. Here is a great way to establish yourself as an expert in the real estate game. Getting PR now on the web is as easy as paying for it. There are plenty of services out there that will let you submit a press release on the web, (think.... PRWeb etc.)....

You can get one of these press releases printed on the web. If you are fortunate you may actually get your press release picked up on a major news site such as USA Today, CBS Media, NBC and so on. Your press release could go viral and that is a great goal to have. Track where your press release ends up.... Print them all out and make sure that you keep an eye out for major news media outlets. You can gang them up together on one large print - 18" X 24".

Get these printed out on newsprint. You can get reproductions made at a very cheap price these days - especially since the recent newspaper collapse. You can get great deals on this so make sure you call around. Newspapers do not run their presses 24 hours a day and you can get them during their downtime. This is very cheap to do if you buy these print outs in bulk. you can get these for as little as 3 cents a print out depending on how much you buy at one time.

The newsprint is key -- The effect is incredible, you get a real newspaper reprint feel....

When you hand it out to your prospects, (or mail it) this is going to send off some deep psychological triggers. First of all this is going to establish you as an expert in your field. This is a great extra to send out to your prospects and potential home buyers.

You can write about anything:

* The school system
* The job situation and economy in your home buying area
* Industry news in your state

 

Paula Hathaway, REALTOR, LBA
Douglas Elliman Real Estate - Southampton, NY
...A Local Expert in all The Hamptons

Ted: Great suggestion! I may try one of those myself...How about using a blog post about an area? I have so many that I can use---Maybe a featured post her on AR?  I guess the pssiblitities are endless. I think Wordpress or one of those blog sites does the press release thing too. Thank you for sharing the idea!

Oct 29, 2010 02:50 PM
Ted Cantu
i Cantu Media LTD - Farmington Hills, MI

Hi Paula,  Doing one on an area you serve is an excellent idea! There are plenty of things to write about in a community. Its important to make your prospects feel welcome.... And Wordpress is a great tool too, I like to use it myself

Oct 29, 2010 03:07 PM
Debbie Laity
Cedaredge Land Company - Cedaredge, CO
Your Real Estate Resource for Delta County, CO

This is a really great idea, and YES the emotional trigger is there. Thanks for the tip.

Oct 29, 2010 04:25 PM
John Pusa
Glendale, CA

Ted - I will follow your suggestions. Excellent recommendations and tips on press releases.

Oct 29, 2010 05:12 PM
Jason Channell
Diadem Property Inspections - Serving Southeast Michigan - Troy, MI
The House Sleuth

Great ideas, Ted. What a great way to have the aura of an expert.

Oct 30, 2010 03:28 AM
Anonymous
Frank Strong

Thanks for mentioning PRWeb, Ted!

Nov 01, 2010 05:36 AM
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