QR codes are sort of cutting edge technology. They have been used in other countries pretty regularly but are just catching on in the United States. Below is an example in case you are wondering just what the heck I am talking about.
If you have shopped in a Best Buy store lately, you may have seen these codes all over their shelves and wondered just what the heck they are. For those of us "smart phone" users, there are barcode scanners apps available for use. Simply scan the bar code with your phone app and it will immediately take you to a link. This link can be anything that the QR code creator wants it to be ... a website, a phone # to dial, a text message to send, an email address, etc. If you have a smart phone give it a try and see how it works. The QR code to the left will link you directly to our firm's website.
You may be wondering how in the world this could help you in the real estate business. Imagine a For Sale sign in front of your listing. On the sign is this bar code. Instead of just having 50 flyers in an info tube, you additionally have this bar code on the sign or on the flyer. Anyone with a smart phone can scan it and get detailed info on the property or possibly a video to watch.
Check out the QR code to the right. It links to a YouTube video of a house we currently have available for sale in Orlando Florida. Someone could literally be standing out in front of a house you have for sale or for rent and instead of trying to call your office and ask for information, they could instead scan this QR code and get all the information, photos, videos, and more. Just think of the power this little code has in it. If someone calls you after reviewing the info behind this barcode, they are probably a whole lot more ready to act. Information has now empowered them to call you.
Think of all the possibilites. This barcode could be put on your business card and link directly to your website. Or maybe in a newspaper or magazine print ad.
You may be asking yourself, "How on Earth do I even create one of these codes? " They are very simple to make. There are plenty of websites out there that will create these very quickly and at no cost to you. The site I use is Qreatebuzz.com simply because it gives you lots of extra options. Check it out and if you think of any new ways to use these QR codes for marketing, please post your ideas. My bet is that in a year or 2, these QR codes will be everywhere. Why not position yourself to be at the beginning of this new wave of technology?
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