I'm dying to share all the information about this last weekend's fabulously huge benefit weekend for our non-profits, but tonight, this question is more important than my reporting on something I love.

I'm actually really good at customer follow-up.  I write grammatically correct and interesting emails (and yes, I do spell check them!).  I ask for the potential clients' goals and heartfelt desires.  I handle early objections and explain how Realtors work and how the commissions are really structured.  I listen.  I send hand-written and addressed thank you notes on wine-country correct Crane notes.  I google the potential clients.  If they are in CA, I check tax records to see what they really own.  I research the "property history" on each listing I send.

So...why do some interesting, active, qualified, exciting potential clients just wander off?

I'm so curious about what any of you do to hang onto people long enough to really help them.

And if you are a consumer/potential buyer/perfect customer reading this...what can we do better to retain your loyalty?