Inappropriate Marketing?
Is it ok to put your business cards in the candy that you give away for trick or treating??? Or is it just crass and actually back-fire??? Our community members weigh in on this issue! Very interesting indeed :-)
As REALTORS® we use marketing to generate awareness of our brand and of the services we provide to generate interest from prospective customers in the hope to create a sale opportunity; there is nothing wrong with that...
But yesterday I was out trick or treating in the neighborhood with my 7 year old step son and one of the homes was giving more than candy to the kids; she was putting her business card in the children's candy bags.
It did not take long for one of the kids to notice the business card in his bag. All the other kids started looking inside their bags and they immediated tossed her business card away while the parents were laughing and making negative comments about this agent.
As I watched the entire situation develop, I could not help but wonder if this agent thought about the possibly that her marketing initiative was inappropriate for the occasion.
Help lots of people and have a great day!
Patty Da Silva, CDPE©, RESS®, AHWD®, e-PRO®, GREEN, CFS, TRC
BROKER - Owner REALTOR® - 954-667-SALE - Green Realty Properties®Visit www.PattyDaSilva.com & www.GreenRealty.net for SouthEast Florida's best properties.
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Legal Stuff: This article (Contents) reflects the opinion of the author and it is not to be considered legal advice. The author is not an attorney or a CPA. If you are in need of legal or tax advice, it is recommended that you to contact a trusted professional advisor.
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