Why do spiders use a web? Well, to catch their next meal. But, can you use their same basic concept to help you get your next meal?
If you plan a web of advertising that like a spider's web catches everyone you want, you can't lose. But, it can be very expensive.
So draw a strait line on a piece of paper right now. This line is equal to one form of advertising. Now draw a second line, now a third and even a fourth line. These lines can even cross each other if you want. But each has to be a straight line!
These 4 lines equal the average number of ways agents advertise themselves and their listings. If a spider were to build his web with only 4 lines do you think he would catch much?
So why do you think your web that signifies your advertising is going to do much better? Now, imagine if you had 100's of advertising lines all crossing each other all with the same target audience, would you have a better chance of catching your next meal?
You bet you would! So think like a spider and build a web of adverting with one target in mind. Not one string of advertising targeting many different clients. You won't catch a thing, and maybe starving by meal time!