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Social Media - Identifying the Opportunities!

By
Commercial Real Estate Agent with Sperry Van Ness

SOCIAL MEDIA - IDENTIFYING THE OPPORTUNITIES

 

BY: Robert J. Pliska, CRE, CPA

LinkedIn - www.linkedin.com/in/rpliska Twitter - http://twitter.com/rpliska

 

Recently, I was asked to give a social media presentation to the Counselors of Real Estate of the National Association of Realtors at their national convention recently held in Philadelphia.  The topic:  Social Media - Identifying the Opportunities!  This was to a group of very experienced real estate professionals who were questioning the benefits to them if they got involved.  Attendees were highly complimentary, commenting on the program's relevance and content. 

 

Attached below is my outline which may be helpful to you on your decisions on how much time you should spend in social media and the rate of return for your time spent. The only real cost is your time.  The presentation primarily focused on three social media venues - LinkedIn, Twitter and Facebook.

 

•I.                   Introduction

 

•II.                Why Me, an Experienced Real Estate Executive?

 

•III.             Types of  Social Media

 

•IV.              Linked In

•A.     Obtain Presence - "Billboard Self Advertising"; Melding of Social Media/Public Relations

•B.     Display Your Experience, Designations, Degrees, Credentials - CCIM, SIOR, CRE, CPA, MBA & Other

•C.     Better Search Engine Optimization - SEO (Google, etc)

•D.     Human Resources - Obtain Jobs and Find Qualified Employees

•E.      New Business/Referrals/Networking/Peer Recommendations

•F.      Bonding - Connections, LinkedIn Groups, emails, websites

•G.     Relationships - University, Former Company Alumni, etc

•H.     Create "Top of Mind", Trust, etc

 

•V.                 Twitter

•A.     The "News Ticker Tape" - "Instant News That You Can Use"

•B.     The Latest Buzz on Your Areas of Expertise - Proper "Following"

•C.     Up to Date on News and Topics - Clients, Own Articles, Decision Making, Trends, Technology, etc.

•D.     Listening for Opportunities for You and Your Clients

•E.      Creates "Top of Mind"; Trust

•F.      Networking

 

•VI.               Facebook

•A.     Family Connections

•B.     Relationships and Bonding

•C.     Human Side

•D.     Business Networking

•E.      Create Friends/Relationships Similar to Christmas Cards, Lunch, Golf, Coffee Meetings, Cocktails, Etc.

 

•VII.            Conclusion

 

Comments (1)

Barbara Chatterton
The Stark Company Realtors, Madison WI - Madison, WI
Greater Madison Wisconsin Area Realtor

What a nice tease!  Wish I could have heard more.  Good outline though.  Thanks.

Nov 03, 2010 01:55 PM