Ninja strategy

Posted on November 4, 2010 by Barry Owen

Zan Monroe gets it . . . so much so that he has created an entire selling philosophy around the notion of Ninja selling.

To hear him tell the story, he started thinking about it because of one particular agent in his office who was always the TOP home Seller . . . and was seldom seen in the office. This top seller would somehow magically visit the office sight unseen and POOF - The staff would find piles of folders with new listings and sales each morning . . . How the files got there and how he was able to do so much business was a mystery.

That's how ninjas work . . . Silent but deadly!

So . . . Was this guy a magician . . . or a mega-marketer?

Turns out, the guy was just a regular guy who understood a very simple fundamental concept . . . that sales is a relationship business . . . and that the deeper the relationships, the better the odds of having more opportunities to do business.

How?

Simple . . . Identify 200-250 people who you know who know, like, and trust you and intentionally make PERSONAL contact with each one of them every 30 days . . . PERIOD!

Could it really be that simple?

Whatever happened to farming and working expired and withdrawn listings and FSBOs? How could this happen without TV and radio air time, billboards, grocery cart placards, newspaper ads and inserts, Drug store bag ads, and thousands of direct mail pieces each month?

Aren't you s'posed to spend money to make money?

Conventional wisdom be GONE!

Scrub your database and pick out your top 200 closest contacts and give this theory a test drive. Call 10 of them each business day . . . Follow each call with a handwritten note . . . Do this FIRST THING every morning or you'll never get it done.

I'm in the midst of doing this . . . Just scrubbed my "Inner Circle" from @ 450 people to 217 and started calling each morning @ 8:15. It takes me about an hour and a half to make the 10 calls and write 15 notes (I also write "Thank You" notes to people I saw the day before).

After 5 days (50 contacts), I had 5 new leads . . .

Hmmm - 7 1/2 hours invested doing something I enjoy with no financial commitment other than $22 in postage nets 5 leads?

Sneak out . . . serve those 5 leads impeccably . . . sneak back in and deliver the proceeds . . . NINJA style :-)

Could life get any better than this?

I'm just sayin'

best,

b

PS - My friend Gwen advises (wisely) that when you scrub your database, save the information of the ones you remove in a group that you can "touch" in other ways - Periodic direct mail etc.

About Barry Owen

Residential Real Estate Principal Broker and Founder of Pareto Realty, LLC. Creating the quintessential real estate firm with emphasis on "Live, Work, & Play" balance . . . and a true Performance Oriented environment for Real Estate Professionals. Serving the Real estate needs of Home Buyers and Sellers in Middle Tennessee. View all posts by Barry Owen →

Barry Owen

Founder
Principal Broker
Pareto Realty
Nashville, TN

615.502.2080
www.paretorealty.co  
Call me: 615-568-2123
email me: barryo@comcast.net

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8 Comments on Selling Ninja Style #in

NOV
04
2010
2 Featured Posts

We took a ninja selling course in Colorado that was fantastic!  Good post.

6:27pm • #1
183,714 Points 5 Featured Posts Outside Blog Attended Rain Camp

I would love to do this, but I always feel like the call is "selly" and so I hesitate.  What do you talk about?  Grasshoppers want to know!

6:29pm • #2
143,179 Points 1 Featured Post Attended Rain Camp

I'm curious now about this ninja selling technique. I'm going to ask around and see if there's a course around.

6:34pm • #3
449,201 Points 29 Featured Posts

Wanda . . . First, you've gotta know that they are going to be happy to hear from you - BELIEVE this!

Dial the phone, and whether they answer or not, the "script" is:

"Hi Wanda! This is Barry! I was just thinking of you and thought I'd give you a call. How are you and Bob doing?"

The rest will take care of itself :-)

Really . . . It's as easy as that . . . I promise!

6:37pm • #4
NOV
05
2010
172,032 Points Attended Rain Camp

I was taught the FORD system.  Start by asking about family, then occupation, recreation and then dreams.  This should not be a business call, just a catch up with what is happening call.  I do them in the morning and then I choose 1 night / week to do calls from 7-8:30 at night to catch the ones I missed with the morning calls.

 Harvey Mackey had 66 things on his contact form that had to be filled out on each prospect...college they graduated from to the name of their dog.  IF you have a relationship with this contact there is always something happening in their life they want to share...just human nature to want contact with someone. AND if you are the one they share with you will be the real estate agent they think of.

8:43am • #5
449,201 Points 29 Featured Posts

Gwen, Thank you for your in-put . . . i value your comments :-)

1:23pm • #6
FEB
09
2011
104,397 Points 11 Featured Posts Called Shot Master

Barry, I have just discovered Ninja Selling approach. One of the agents in my office is a huge believer in a system and offered to help me learn about the system. I love Eastern Philosophies so this sounds like a perfect system for me. It has been a few months since you wrote this post - are you still practicing this approach? Is it bringing you results you expected?

3:50pm • #7
449,201 Points 29 Featured Posts

Oh Elizabeth! This is the ONLY way to fly. It's a natural way and gives you the freedom to be more YOU and less somebody else all the while being more productive.

Ninja style has kept me busier (in a good way) than ever and is foundational for the Firm i Launched a few months ago.

the best part about it is that I launched my firm's model before i was aware of Larry Kendall's Ninja selling program.

It's more than a system . . . It's just living life "better"

can you tell i'm a fan :-)

i practice Ninja personally (although i have not participated in the "official Ninja selling program" and i coach and train the fundamentals to anybody who will show up :-)

Good luck!

b

10:07pm • #8


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Barry Owen

Nashville, TN

More about me…

Pareto Realty

Address: 102 Woodmont Blvd Ste 242, Nashville, TN, 37205

Office Phone: (615) 502-2080

Cell Phone: (615) 568-2123

Email Me

Stream of consciousness commentary on the real estate industry from the perspective of a Principal Real Estate Broker and Founder of Pareto REalty, LLC in Middlle Tennessee - Also a Career Development Coach with vast Organizational Development/Transformation training and experience - in the industry since 1993


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